Facebook recently launched Facebook Questions to the public at large. It’s a Q&A tool that allows users with profiles or Pages to ask friends or fans simple, multiple-choice questions. These can be excellent (if not entirely scientific) tools for doing research on what your customers and fans want.

All you have to do to poll your customers and fans is add the Questions features once you’ve created a Facebook Page. But first, here’s a quick intro to how Facebook Questions work.

Introduction to Facebook Questions

Facebook Questions are very different from Q&A sites like Google or Yahoo! Answers. The questions aren’t posed to the world at large, and they’re not indexed by search engines. Instead, they are targeted at your social connections.

The idea is that businesses, brands, and users care at least as much about what their social contacts think about certain questions as they might about what experts think.

Both Pages and regular profiles can pose questions. You start out by entering the question (it can be anything you want) and a number of possible multiple choice answers. Your friends or the people who’ve Liked your Page can then choose from the answers, add a multiple choice selection of their own to the list, or simply leave a comment.

There are innumerable potential uses for businesses and brands, small and large. A restaurant might ask its fans which specials sound most appealing, for example.

Step 1: Get Questions Enabled on Your Page




First, log in to your Facebook Page. You can do this by clicking on “Account” at the top of your Facebook home page, then clicking “Use Facebook as Page.” (We have a guide to logging in as a Facebook Page if you need it.)

Then, head to the Facebook Questions website and locate the green button that says either “Get Questions Now” or “Go to Questions.” It will appear as the former if your account is not yet enabled for questions, and the latter if it is.

If it is, great, you’re good to go! If it’s not, clicking that button will get you where you need to go.

Step 2: Ask a Question in the Questions Tab




Once you’re signed up, you might be taken straight away to the newly added Questions tab on your Page. If not, just visit your Page like you normally would, and check on the left for the word “Questions.” Click on it, and you’ll see a blank canvas on which you can post any questions you want!

Just click the “Question” option next to “Share” (at the top of the Questions tab’s blank news feed) to add your question. First you’ll be prompted to type in the question itself, then you can click below to add the multiple choices options you want to present.

You can also check or uncheck the box that says “Allow anyone to add options” to enable or disable your fans to enter in their own suggestions. They’ll still be able to comment either way; you’re just choosing whether they can add actual multiple choice options to the survey.

Once you’re satisfied, just click the big blue “Ask Question” button, and the Question will appear in your feed just like a status update or shared link.

Do you have any questions or specific ideas about how to use Facebook Questions for businesses and brands? Let us know in the comments.

[Image credit: Alexander Henning Drachmann]