Earlier this summer Facebook tied corporate Pages to the Pages of individual stores, which will allow companies to define a number of Places as “children” of a “parent” Facebook Page. As a small business owner, you are still able to claim an unclaimed place Page if it has the same name as your business. Any and all duplicate place Pages should be claimed to hep Facebook clean up its database.
These actions were taken in an effort to fully integrate geolocation services into Facebook’s core experience. Businesses relying on the social network for location-based marketing campaigns need not worry.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.