Facebook appears to be testing a new poll feature that lets members rate how interesting they find posts made by brands.
There’s a lot of debate around which type of post generates the most engagement on the social network. For example, some experts believe that photo posts generate greater engagement, while others believe text updates are the most effective way to get their message across. At the end of the day, however, it all comes down to what your community likes, and not everyone will like the same thing.
AllFacebook first reported the new poll, which is “sprinkled sporadically” throughout the News Feed. Located near the bottom of the post, Facebook now asks individuals to rate — using a five-star scale — how interesting page posts are. So far this appears to be limited to posts from Facebook Pages people have Liked.
After feedback has been collected, Facebook will then use these ratings to improve the content shown in News Feed in the future. Currently the company relies on an algorithm known as EdgeRank to deliver posts that are most likely to be engaged with. Asking fans directly what they find interesting is a great way to determine relevancy.
Although this feedback is private, it would be extremely beneficial to brands if Facebook provided page owners with this data in Insights. Not only would it help you determine how effective your posts are, but it could also help shape future content strategies. For now, at least, the social network has no plans to share this data.
It goes without saying that this is a good reminder to check the quality of the content you’re sharing. Even if you can’t see fans’ feedback regarding these polls, you can still gauge the effectiveness yourself through comments, Likes, and shares.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.