Site Owners Can Now Prevent Content From Appearing on Pinterest

Although Pinterest is growing at record-breaking speeds, not everyone deems it a good fit for their brand. Because of this, the company is now helping site owners prevent their content from appearing on pinboards.

Pinterest encourages members to pin content from websites onto digital pinboards. A major concern of site owners is that the company allows its members to add copyrighted content without the creator’s permission.

To avoid lawsuits, Pinterest will now provide site owners with a snippet of code — located in the Help section — to deter visitors from pinning their content.

“We care about respecting the rights of copyright holders,” co-founder Ben Silbermann stated in a recent blog post. “We understand and respect that sometimes site owners do not want any of their material pinned.”

Once the new code is in place, if someone attempts to pin something, he or she will see a message that reads “This site doesn’t allowing pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!”

In addition to the code, Pinterest in testing a 500-character limit for pin captions in hopes of preventing individuals from stealing blog posts. This feature hasn’t rolled out to the public yet.

Although finding and crediting the original source is preferred, not everyone follows that rule. Pinterest hopes that this code will help to protect photographers‘ and publishers’ work.

[Via: VentureBeat, Image credit: Banalities]

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Author: Jennifer is a former sorority girl turned geek, writer, and mobile app enthusiast. She has worked as a community manager/social media strategist for several startups. Most recently she has been writing for Sprout Social and Today’s iPhone. Jennifer is passionate about social media, apps, and kinesiology – she literally has a skeleton in her closet.

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BelleRenee 7 pts

That's REALLY interesting. But if the photo links back to the original page, is it really in violation of the copyright?

Also, I noticed over the weekend that my Pinterest account now has the 500 character limit. I think that's a brilliant addition. Very pleased with it.

jennifer beese 40 pts moderator

thereneeborhood I suppose it depends on what's being pinned. I'm not too clear on Pinterest's policy, but I imagine if a photographer (for example) didn't place his or her photo in creative commons and it appears on Pinterest then it could be a violation. This is just me speculating though. I'll have to do some more research.

Conversation from Twitter

CarlSellsCars
CarlSellsCars @CarlSellsCars 27 Feb

@RobFontano @Sprout_Insights - Pins link back to the site, so it's good advertising.

IowaHawkeyeMeg
IowaHawkeyeMeg @IowaHawkeyeMeg 27 Feb

@calebgardner Companies need to stop freaking out that people are repinning their logos and content on #Pinterest #embracethepowerofInternet

proflafferty
proflafferty @proflafferty 21 Feb

girljournalist Not to mention the fact that you CANNOT STEAL blog posts. Copying is not theft. </rant>

proflafferty
proflafferty @proflafferty 21 Feb

girljournalist "You're messing with my metrics! Your free advertising is preventing me from gauging impact of paid ads." #pinterest #fail

girljournalist
girljournalist @girljournalist 21 Feb

Doh! RT proflafferty "You're messin w my metrics! Your free advertising is preventing me from gauging impact of paid ads." #pinterest #fail

mock
mock @mock 21 Feb

girljournalist it's the riaa-effect. aka stupid publicity syndrome, non-marketing marketing, our-public-content-is-not-that-public content.

girljournalist
girljournalist @girljournalist 21 Feb

mock arrgh, you're right. It's 2012, are we really doing this again?

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