Advertising
Paid Subscriptions on YouTube Will Challenge Content Creators
After months of rumors, YouTube’s paid subscription service has finally launched. The pilot program, which kicked off with select partners on Thursday, enables content creators [...]
FBX Ads in News Feed Increase ROI by 197 Percent [Study]
Facebook Exchange, or FBX ads, enable businesses to target consumers based on their online browsing interests outside of Facebook. Previously limited to the right sidebar, [...]
Facebook Expands FBX Test for Desktop News Feed Ads
In March, Facebook launched a small alpha test that introduced Facebook Exchange (FBX) ads in the News Feed. It appears that test was a success [...]
Revealed: Mobile App Install Ads Lead to 25 Million Downloads in Q1
While there are several types of Facebook Ads to choose from, mobile app developers should consider Mobile App Install Ads, which were named “one of [...]





