Facebook is appealing to fans of television programs this week by adding real-time reminders for TV listings to its Android app.
The social network has been building TV partnerships over the past year to rival Twitter’s aggressive push into the entertainment arena. It recently enabled real-time conversation analysis, providing stats and information which was broadcast on air.
Facebook already knows what TV shows its members are interested in as people have been able to add their favorites to Timeline under interests. Now Android users in the U.S. can set reminders for upcoming episodes on participating TV shows Facebook Pages.
These reminders were rolled out in a new version of the Android app, and seem like a fairly obvious attempt to get viewers to engage with TV content on the social network as it’s happening. The increased real-time interaction will certainly appeal to marketers who run these Facebook Pages.
Yet it’s still difficult to say whether this effort will be enough to tear viewers away from Twitter. The service has had a pretty firm hold over the attention of viewers for quite some time. Facebook is moving in the right direction, but ultimately the success of this feature will depend on how people’s viewing habits evolve.
Even if mobile reminders don’t help to move the conversation over to Facebook from Twitter, at least they could boost ratings for television networks. At the end of the day as long as people are talking about the show, the where doesn’t really matter. The important thing is that your team is in place to monitor the conversation and engage with viewers.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.