The timing of the launch seems a little confusing as the company’s acquisition of Instagram moves forward. When asked if Facebook Camera would become a direct competitor, a spokesperson told TechCrunch, “As Mark asserted, we’re committed to building and growing Instagram independently, so I anticipate some healthy competition.”
Currently the app is only available for iOS in English-speaking countries and can be downloaded today. It will roll out internationally over the next few weeks.
As for Android, BlackBerry, and Windows Phone support, the company said, “While we don’t comment on future products we are carefully looking at what might make for a good Facebook photos experience across other platforms.”
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.