Sprout Blog
Sprout Social offers a suite of social media solutions that supports organizations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.
Featured Research
Editor’s Picks
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How to measure your Facebook marketing ROI
Published on June 10, 2025 Reading time 10 minutes - Categories
A complete guide to creating a social media calendar (plus template)
Published on June 10, 2025 Reading time 14 minutes - Categories
How to perform a social media competitive analysis (+ free template)
Published on June 10, 2025 Reading time 17 minutes - Reimagine Social Media for Business GrowthTry Sprout for free
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How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Published on June 5, 2025 Reading time 6 minutes - Categories
The state of social media in 2025: Data from Sprout’s latest pulse survey
Published on June 4, 2025 Reading time 5 minutes - Categories
6 targeted Facebook KPIs to improve social media ROI
Published on June 3, 2025 Reading time 8 minutes - Categories
How to find your brand’s niche on social media
Published on June 3, 2025 Reading time 10 minutes
- Categories
37 free social media strategy templates that will elevate your workflows
Published on May 13, 2025 Reading time 14 minutes
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How to measure your Facebook marketing ROI
Reaching billions every day, Facebook remains the most widely used social network worldwide, even amid…Published on June 10, 2025 Reading time 10 minutes - Categories
How to perform a social media competitive analysis (+ free template)
To thrive in a fast-paced digital world means keeping a close eye on the strategies…Published on June 10, 2025 Reading time 17 minutes - Categories
Top 14 Instagram analytics tools for growth in 2025
Published on June 6, 2025 Reading time 11 minutes - Published on June 5, 2025 Reading time 6 minutesCategories
How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)
Published on June 5, 2025 Reading time 6 minutes - Published on June 3, 2025 Reading time 8 minutesCategories
6 targeted Facebook KPIs to improve social media ROI
Published on June 3, 2025 Reading time 8 minutes
- Categories
The state of social media in 2025: Data from Sprout’s latest pulse survey
Published on June 4, 2025 Reading time 5 minutes - Categories
Humans’ role in an age of AI customer engagement
Published on May 22, 2025 Reading time 5 minutes - Categories
Social media teams are finally growing—stop hiring like it’s 2015
Published on May 19, 2025 Reading time 5 minutes
Topic Hubs
- Social Media Engagement
- Instagram Analytics Tools
- Social Media Scheduling
- Social media customer service
- Social Media Planning
- Influencer Marketing
- Best Times to Post on Social Media
- Social Media Analytics
- Social Media Management
- Social Media Statistics
- Social Media Marketing
- Social Media ROI
- Social Media Audit
- Crisis Communications
- X (Twitter) Analytics
- Sentiment Analysis
- TikTok Analytics
- Employee Advocacy
- Competitive Analysis
- Social Media Listening
- Facebook Marketing
- Facebook Analytics
- Instagram Marketing
- TikTok Marketing
- LinkedIn Marketing
- Business Intelligence
- Twitter Marketing
- Reputation Management
- Customer Care
- Social Media Advertising
- Hashtags
- Social Media Content
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