How to Create Social Landing Pages That Actually ConvertA webinar all about social landing page optimization.
As marketers, we often disrespect our customers’ clicks with landing page experiences that don’t consider relevancy for the individual user. Whether your customers are coming from paid search, email or social, each experience is unique and requires a different sales approach.
We’re happy to host Oli Gardner, the landing page expert from Unbounce, who will show you how to design conversion-centered landing pages for your social audience. Among other things, you’ll learn:
- Why your website sucks for marketing campaigns
- A 7-stage framework for creating high-converting landing pages
- Why clarity and context are the keys to conversion
- And much more
VP of Marketing
Andrew Caravella is Vice President of Marketing at Sprout Social, a leading provider of social media engagement, advocacy and analytics solutions for business. He likes being on airplanes, spinning to the beat at SoulCycle and Roger Federer. Find him on Twitter: @andrewcaravella
Unbounce's Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. He speaks internationally on conversion-centered design, and his disdain for marketers that send marketing campaign traffic to their homepage is legendary. Find him on Twitter @OliGardner