If you haven’t already claimed your Facebook Page, the social network’s latest update might motivate you to do so. Consumers are now able to upload and suggest photos to be used as profile pictures for pages that haven’t been claimed by admins.
By now most major brands and businesses have claimed their Facebook Pages; however, there are some Place Pages that aren’t managed by the people or organizations that own them. Often times these are cities, public parks, and local businesses.
Unlike claimed places, unadministered places don’t display the same Timeline format. They also rely heavily on user-generated content and editing. Currently anyone can suggest an edit to the details of an existing place, including category, business hours, website, and more.
Previously consumers could choose an image from the place’s official website to serve as the profile picture. Now people can upload a new photo or choose from one of their existing albums. Do you see how this could become a problem? Other members can then vote on the submitted photo, and the most popular one becomes the profile picture. The other images become part of an album for the place.
Conceptually, this is a great way to ensure that every Place Page is visually appealing. However, user-generated content doesn’t guarantee accuracy — it’s also a prime opportunity for spammers and disgruntled consumers. For example, someone has already uploaded a screenshot from a social game for an island in Florida. Other people have added photos of themselves or memes.
Businesses should consider how their locations might be presented on Facebook and make arrangements to claim their page and merge any duplicates that might exist. As more people turn to the social network for local search, it’s important that the information associated with your page is accurate and up to date.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.