How Long Should Your Marketing Take?
Regardless of your industry or business, your marketing should never take up more time than the day-to-day functions of your business.
Whether it’s emailing, blogging, commenting or sharing, remember that this is an additional function to your core business. The good news is that there are creative ways to shorten the time you spend in front of the screen, for example:
- Add all your favorite blogs, news sites, etc. into a ‘news reader’ like Google Reader. That way, all of your favorite blogs or and websites are organized in one place and you won’t waste time searching for new updates.
- Use tabs rather than opening multiple windows in your browser.
- Employ a social media dashboard to collate data in one place.
With a little practice, you should be able to get your daily marketing time under 90 minutes, which you might even plan to complete outside of regular business hours.