How Ad Agencies Decide What to Share on Social
  • Advertising
  • Agency
  • Community Mgmt

How Ad Agencies Decide What to Share on Social

Many of our discussions about advertising here on Insights center around how to use social media networks’ ad products. Today we’ll flip that question around: how can ad agencies use social media for their own ends? When…

8 Tips to Foster Community Loyalty
  • Community Mgmt

8 Tips to Foster Community Loyalty

Some brands view social networks as an audience, and just another opportunity to broadcast messages and recruit additional customers. For them, communities are something they own and they fail to nurture and maintain relationships with…

Twitter Tips for Travel and Hospitality Brands
  • Community Mgmt
  • Customer Care
  • Twitter

Twitter Tips for Travel and Hospitality Brands

As we wrap up one of the busiest travel times of the year, it’s clear that social media has become an integral part of the travel experience. Today more than 50 percent of people under the…

Must Have Social Connections for Ad Agencies
  • Advertising
  • Agency
  • Community Mgmt

Must Have Social Connections for Ad Agencies

Advertising professionals know the importance of appearances, so they understand the need to maintain top-notch social media profiles. Once you know the central concepts for what goes into a great presence for an advertiser, where…

3 Lessons From YouTube's Top Video Ads of 2014
  • Advertising

3 Lessons From YouTube’s Top Video Ads of 2014

Did you know that 100 hours of video is uploaded to YouTube every minute? This has created a huge opportunity for branded content and now consumers are watching more videos from brands than ever before.…

A Guide to User Generated Content
  • Advertising
  • Community Mgmt

A Guide to User-Generated Content

Creating and distributing content has become one of the most important things a brand can do to increase its online presence and website traffic. But what if you don’t have the resources to constantly produce the new content you…

2014 sprout social year in review
  • Product Updates

Sprout Social Product Updates: 2014 Year in Review

It’s been a busy Q4 and we hope you’re enjoying the latest updates that have come your way. To close out the year, we wanted to again thank all of our customers for your business…

4 Social Media Trends From 2014 to Guide You in 2015
  • Advertising
  • Mobile

4 Social Media Trends From 2014 to Guide You in 2015

Social media continues to be a major asset to both our professional and personal lives. Not only are more people recognizing the value of things like Tweets, Pins, and +1s, but new social platforms and…

Where Journalists Can Find Shareable Content
  • Facebook
  • Google+
  • Pinterest

Where Journalists Can Find Shareable Content

Journalists are content curators, which makes social networks an ideal professional fit. Social sharing allows you to curate content and add commentary that goes beyond the scope of article assignments, plus it and can help…

The New Facebook Features Marketers Will Be Using in 2015
  • Advertising
  • Facebook
  • Mobile

The New Facebook Features Marketers Will Be Using in 2015

Christmas has come early for marketers on Facebook. The social network has been busy releasing new publisher features and updating existing tools, including Search and Trending. Although your campaigns might be winding down for the…

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