instagram marketing tips for engagement
  • Engagement
  • Instagram

15 Instagram Marketing Tips for Engagement

Referred to as “the king of social engagement” by Forrester, Instagram enables brands to share photos and videos with fans on a platform that boasts an average per-follower engagement rate of 4.21%. As you create an…

social media etiquette best practices
  • Engagement
  • Publishing

Social Media Etiquette & Best Practices

Social media etiquette and best practices for each channel are becoming more and more important with the increase of users and content posted on social channels. While some may see the Internet as a lost…

17 powerful facebook stats
  • Facebook

17 Powerful Facebook Stats for Marketers and Advertisers

Every second there are 20,000 people on Facebook. That number alone makes it a valuable website for marketers, whether you’re promoting a service, releasing a product or conducting market research. What began as a way…

  • Engagement
  • Publishing

Agency Insight: Keeping Your Social Team Nimble Amid Growth

Finding the right combination of personalities and skills for your agency’s social media team can seem like an act of staffing wizardry—especially with resources at a premium. But it’s imperative to strike a balance so that your team can execute great campaigns, both for…

  • Facebook
  • Product Updates

Start Tagging Facebook Pages When Publishing From Sprout

Today, we’re pleased to announce that tagging Facebook Pages is now available when publishing to Facebook from Sprout’s Compose window. Mentioning various Pages you run—such as other brands in your product portfolio or announcing a…

social media acronyms cheatsheet
  • Facebook
  • Google+
  • Instagram
  • LinkedIn

The 75 Most Important Social Media Acronyms

Acronyms are a natural fit for social media networks. These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases. But understanding shorthand…

social media metrics that matter
  • Analytics

All of the Social Media Metrics That Matter

Did you know that when it comes to social media metrics, there are hundreds that you could be analyzing? But the real question is, do you know where to find them, and are they all…

social media marketing problems
  • Engagement

How to Avoid 5 Common Social Media Problems

Even for the seasoned pros, social media marketing can have a challenging side. There are some common problems that every marketer has run into and will likely come across again—with unfortunate consequences. In fact, according to…

  • Publishing

How to Write a Blog Post for Search & Social Success

Do you want to improve the content on your blog? If so, then you should work toward making each and every blog post epic. In this article, we’re going to show you how to write…


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