how to create twitter reports with sprout social
Your social strategy means more with numbers—whether it’s looking at your share of voice or tracking your audience engagement, reporting is essential. Let Sprout help! We’ve taken a wealth of information and broken it down to provide you with a handful of intuitive reports. Take a look at your Twitter Profiles, Sent Messages, and Twitter Comparison reports in Sprout to gain insight into how your brand is performing and to help guide your social media presence on Twitter.

Getting Started with Sprout’s Twitter Reports

Take a look at Sprout’s Twitter reports to gain an understanding of how people are engaging with your page. Determine what types of content get negative feedback. Or, focus on the posts that create the most likes, comments, and shares. Then, take this information to build a content strategy that includes more of the posts that your audience wants to see.

Running the Trends Report

See the hashtags and topics that are most commonly mentioned with your connected profiles. You’ll also see the people and brands that are most frequently talking about and mentioned with your profiles, respectively. Sprout automatically analyzes all of your @mentions for the selected Twitter profile and surfaces popular topics and hashtags for the selected date range.

HOW?

  1. Go to the Reports tab
  2. Select Trends Report
  3. Select the appropriate date range & profiles.

twitter trends report screenshot

Understanding the Trends Report

Your Trends report has a number of sections of interactive data for the dates you’ve selected. Here’s a breakdown of what shows on your report:

  • Topics frequently mentioned: the terms and phrases frequently used in your inbound @mentions for the selected Twitter profile. You’ll also see popular items around these terms and phrases.
  • Hashtags frequently mentioned: the hashtags that are frequently used in your inbound @mentions for the selected Twitter profile. You’ll also see popular items around these hashtags.
  • Topics and hashtags frequently mentioned, by day: the top six topics and hashtags each day in the selected time frame.
  • People and brands frequently talking about: the people or brands (superfans & passionate customers) who frequently mentioned this profile.
  • People and brands frequently mentioned with: the people and brands (think peers & competitors) who are frequently mentioned along with your brand.

Running the Twitter Profiles Report

To get an at-a-glance view of everything that is going on with your Twitter profile, run the Twitter Profiles report.

  • Take a look at the number of @mentions you get as well as more specific details about your followers, including total number, age, gender, and the most active day of the week.
  • See how your audience is interacting with your content–then, build an engagement strategy that speaks to your brand’s demographics and drives performance.
  • Get a glimpse at how your content is traveling across Twitter by looking at how information is shared. This includes the number of retweets (or users posting your content).

HOW?

  1. Go to the Reports tab
  2. Select Twitter Profiles
  3. Select the appropriate date range.

twitter profiles report screenshot

Understanding what’s on the Twitter Profiles Report

Your Twitter Profiles report has a number of columns and data for the dates you’ve selected. Here’s a breakdown of what shows on your report:

  • Total followers: the total number of followers.
  • Connections made: the number of people who have followed you (minus those who have unfollowed you) in the selected timeframe for this report.
  • New followers: the number of people who have followed you.
  • You followed: the number of people you’ve started to follow.
  • Messages received: includes @mentions sent to your accounts and direct mentions received.
  • Messages sent: the number of @mentions and @replies sent.
  • Engagement: how well you are communicating with your audience.
  • Influence: an indicator of your growth and interest level among your audience.
  • Conversation vs updates: a look at how many @replies you are sending versus the number of tweets to your whole audience.
  • New contacts vs existing: replies sent to new users versus the number of replies you have sent to users you’ve already engaged with.
  • By age range: followers by age range.
  • By gender: followers by gender.
  • Mentions: number of times your handle was mentioned.
  • Retweets: number of times your messages were retweeted.
  • Plain text: number of tweets that did not include links or photos.
  • Links to page: number of tweets that included bit.ly links.
  • Photo links: number of tweets that contain the ‘pic.twitter.com’ link.
  • Retweets: number of times your messages were retweeted.

Running the Sent Messages Report for Twitter

While the Twitter Profiles report helps you understand overall profile performance, the Sent Messages report can help you understand the performance of individual Twitter posts.

HOW?

  1. Go to the Reports tab
  2. Click Sent Messages
  3. Click Twitter
  4. select the appropriate date range & profiles.

twitter sent messages report screenshot

Understanding the Sent Messages Report for Twitter

Your Sent Messages report has a number of columns and data–here’s a breakdown of what shows on your report:

  • Clicks: the number of users who have clicked a URL in your tweets.
  • Responses: the number of replies and retweets to your messages.
  • Reach: the number of Twitter users (followers or not) that have seen your posts.
  • Retweeted by: the Twitter users who have retweeted your content–listed in order of how many followers each user has.

Running the Twitter Comparison Report

Gain some insight on how different users at your company are using Twitter, or compare the Twitter usage of your brand to that of your competitors.

Keep in mind that the Twitter Comparison report may not be available for up to 24 hours as Sprout needs time to access that profile or handle data from Twitter.

HOW?

  1. Go to the Reports tab
  2. Click Twitter Comparison
  3. Select the appropriate date range & profile.

twitter comparison report screenshot

Understanding the Twitter Comparison Report

Your Twitter Comparison report has a number of charts and data for the dates you’ve selected. Here’s a breakdown of what shows on your report:

  • Engagement: an indicator of how well you are communicating with your audience.
  • Influence: an indicator of your growth and interest level among your audience.
  • Followers Gained: the number of followers gained and total number of followers for each Twitter handle.
  • Mentions: the number of mentions for each Twitter handle.

Use Sprout’s Twitter Reports to Improve Your Social Media Strategy

Identify strong points and areas for improvement within your social media strategy by running your Sprout reports on a periodic basis (monthly, bi-weekly, or whatever makes sense for you). With this data you can:

  • See what sort of impact your content is having—positive, shared, and so on.
  • Make smarter decisions on how to increase your social media presence.
  • Analyze the results of your strategy—visualize how any tweaks in your social strategy translated into responses among your followers and fans.