It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll share a few ideas for how you can strengthen your connection with customers by letting them know you have a presence on Facebook with which they can engage.

Just this week we reported that financial institutions have a social media problem: 59% of their customers don’t even know they have a presence on social networks like Facebook. Obviously, it’s a waste to put a ton of effort into your social media presence if your customers don’t even know they can find and engage with you there.

Here are a few things you can do to show your customers you’re ready to connect with them on Facebook, the most popular social network in the world.

  • Do you have a brick-and-mortar storefront? If so, print cards with the web address of your company’s Facebook Page and some cool graphics. Customers will take these cards and go online and Like your Page if they’re a fan of your business. QR codes are also an option, but most customers don’t know how to use them so their benefits are small.
  • Offer special deals to customers who check in to your brick-and-mortar business on Facebook. This will let them know that you’re on Facebook, and it will offer all the other marketing benefits check-ins provide.
  • If you already interact with your customers through email marketing, snail mail, or other media, pitch your Facebook Page there.
  • Put Facebook’s Like buttons on your website, in your email marketing materials, and at your other social network profiles.
  • Ask customer-facing employees like salespeople and support representatives to include suggestions of engagement on Facebook in their interactions with customers. Saying, “Thanks, have a great day, and don’t forget to Like us on Facebook!” might seem a little intense, but it can be the beginning of an ongoing relationship with a customer.

Was this tip helpful? Do you have any more ideas for getting the most out of Facebook? Let us know in the comments!