It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. Today we’ll show you how to change the picture associated with your Facebook Page.

This one is pretty easy. Just navigate to your Facebook Page, and make sure you’re logged in as the Page, not your personal profile. You can switch between the two by clicking on the subtle down arrow in the top-right corner of any Facebook page.

Once you’re there, click the “Edit Page” button that appears at the top of your Page. This will take you to the main dashboard for controlling every thing related to your Page. There’s a lot of useful stuff here, but let’s stay focused! On the left, there are several sections listed. Click “Profile Picture.”

There’s not much to this section — mainly a “Choose File” button and a “Take a Picture” button. If your computer has a camera, you can take a picture right now using that camera and make it your Page’s profile picture by clicking “Take a Picture.” However, you would rarely want to do this for a business. This feature is more for personal profiles, or for individuals. Chances are you already have a photograph or another kind of image ready to go.

If that’s the case, click “Choose File.” You’ll be prompted to navigate your computer’s file system to locate the picture. Make your choice and it will upload to Facebook right away.

Want to customize the image a bit more? The only option is to edit the thumbnail — the smaller version of the picture that represents your Page in comments and news feeds before visitors click on it. Click “Edit Thumbnail” beneath the new picture on the page where you chose the picture. You might have to refresh the page in your web browser to make the recent change register.

Now you can drag the image around in the box to find the exact orientation you want and click “Save.” It doesn’t get much easier than that!

Was this tip helpful? Do you have any questions, or great ideas about how to use it to improve your customers’ experiences? Let us know in the comments!

[Image credit: Don LaVange]