You’ll be taken to a page where you can update your settings for subscribers. This is where you can allow people to subscribe to your updates, and once subscriptions are enabled, you’ll have a lot of options that live behind the “Settings button.” For example, you can disable subscriptions again, choose who can post comments on your public updates, choose whose activity you want to be notified about, and limit who can subscribe to you.
Note that once you’ve enabled this feature, you still need to keep track of which of your updates are public and which are private. Depending on your other Facebook privacy settings, private updates may only be visible to friends. Each time you post an update to Facebook, you’ll have to specify whether it should be public (for your subscribers) or private (probably just for your friends).
Once everyone in your organization has gone through these steps, you’ll be able to start promoting their accounts to your customers, readers, or clients.
Was this tip helpful? Do you have any more ideas for driving engagement on Facebook? Let us know in the comments!
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.