One of the worst things a brand can do on Facebook is to create a Page and then close the Wall to comments and feedback. “If you want to be social and enter social media, then be social and talk to your fans, have them ask questions, do customer care there if necessary,” explains Jan Rezab, co-founder and CEO of Candytech – a Facebook marketing agency.
It’s possible that brands in the industries mentioned above lack the manpower to regularly monitor and interact with fans across multiple networks, but this is something that community managers should actively be looking to change. There are a variety of tools available to manage Facebook Pages. With over 800 million active users, anyone neglecting a community on Facebook is missing out on a huge opportunity.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.