The new data — which is also available in real-time — allows you to track the total amount of mobile app clicks across all sources, including the News Feed, notification, Timeline, search, and so on. Additionally the data can be broken down by device (iPhone, iPad, Android) and demographic (age, gender, language, country).
More people are accessing Facebook through mobile apps as Facebook continues to improve its mobile experience. Having more visibility about how and where people are accessing your apps is important for creating performance reports and planning updates.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.