Sports Illustrated has made many good choices about how to present its content on Facebook Timeline. One of the features it uses best is the Questions platform. We’ve talked about how to not be obnoxious when using this tool, and the sports magazine is a great example of how to do it right.
Most of the questions ask fans to weigh in with their predictions for who will win major sporting events — from the Euro 2012 soccer cup, to Wimbledon. But other questions get Sports Illustrated readers thinking about individual players. It has also sparked discussions about the most overrated baseball players and the top NBA draft picks.
The other place where Sports Illustrated excels is in visual content. The magazine has a great crew of photographers to capture moments of great athleticism — and Facebook is a great place to show off their work. The company is also on Instagram; many of the photos appearing on Facebook are also posted on the photo-sharing website. Many of these shots are behind-the-scenes captures of interviews and photo shoots that give fans exclusive information about the sports, teams, and athletes they love.
3. The New York Times
We’ve already highlighted The New York Times here for its excellent use of Facebook Timeline. Its successful Facebook strategy goes beyond just its Timeline, however. The company has a well-curated Page highlighting articles from all sections of the newspaper. It understands the importance of good visual content, and has made good choices in terms of cover photos and the images attached to status posts.
The ongoing project to add important moments in American history to its list of milestones is one of the more notable successes for the Times. It helps reaffirm the role that photojournalism plays in the history of mankind. For example, the moon landing of the Apollo 11 in 1969 is the latest addition to the Page’s milestones.
Do you know a media company that’s a rock star on Facebook? Let us know in the comments!
[Image credit: Marcie Casas]