Knowing how much time is spent on News Feeds and Profiles is helpful for companies that are interested in or already implementing Facebook ads. Since most ads appear on these pages, we now know that they’re being placed in the most popular locations.
However, that doesn’t mean that you should just rely on ads and status updates. Photos take up 17 percent of time spent. While that doesn’t come as a big surprise, it does support Facebook’s decision to update to Timeline since it’s more visually appealing. Additionally Facebook Apps account for 10 percent of time spent on the social network, which may or may not include games.
While much of your focus should be on your Facebook Page, it’s important to consider how and where that information will appear to a user. Since only 17 percent of people revisit a Page after Liking it, a majority of brand exposure happens on other parts of the site. Spend extra time developing a content strategy so that your Facebook updates will be seen.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.