Facebook has begun notifying Facebook App Profile Page managers that their Profile Pages will be discarded on February 1.
The social network automatically generates App Profile Pages – which are similar to traditional Pages in appearance – when an app is created. However, they differ when it comes to Insights, APIs, and distribution channels, making it difficult to maintain two types of Pages.
“In December we announced to developers that we’ll remove App Profile Pages on Feb. 1, 2012, so that users will be directed straight to an app or a traditional Facebook Page when searching for it,” said a Facebook spokesperson referring to post on its Developer blog.
Facebook gives admins the option to transfer Likes from your App Profile Page to a regular Page – the process may take up to seven days. This means that you can continue sharing updates with your community without asking them to re-Like your new Page. If you don’t already have a Page you can also transfer the vanity URL of your App Profile Page.
The only downside is that you can’t transfer any content from one Page to another, so be sure to save all the photos, videos, and posts you want to keep. You will have to re-upload them to your new Page. If you don’t migrate to another Facebook Page by February 1, your App Page Profile will be deleted and traffic will be sent directly to your app.
If you’re creating an app for the first time, you will have the option to create a traditional Facebook Page instead of an App Profile Page. By default, the Page will be titled “Your App Name” Community Page. You can change this at any time.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.