Want to know more about specific aspects of digital marketing, but not sure who to follow? There are tons of digital marketing experts to choose from—the doers, the speakers, the writers, the researchers, and so on. In this post, we’re going to look at the top digital marketing experts you can follow in specific areas (use these links to navigate):
Note that while some experts only talk about their area of expertise, others talk about digital marketing as a whole. Experts were discovered using a combination of Klout topic expert rankings, Followerwonk Twitter bio searches and Twitter account searches.
Content Marketing Experts
Content marketing can be a part of your overall digital marketing strategy. You can optimize your content for conversions, email content to your list, drive traffic to content through paid advertising, optimize content to rank for specific keywords in search and use content to keep social media accounts active. Here are some of the top recommended experts in content marketing.
Arnie Kuenn is the founder and CEO of Vertical Measures. He is author of “Accelerate: Move Your Business Forward Through the Convergence of Search, Social, and Content Marketing”; and co-author of “Content Marketing Works: 8 Steps to Transform your Business.”
Heidi Cohen is the Chief Content Officer at Actionable Marketing Guide and President of Riverside Marketing Strategies. She is co-author of “Instant Content Marketing Success: 10 Tips from Leading Content Marketing Experts.”
Robert is the Chief Strategy Officer for the Content Marketing Institute and a senior contributing consultant for Digital Clarity Group. He is co-author of “Experiences: The 7th Era of Marketing and Managing Content Marketing.”
Michael Brenner is the founder of B2B Marketing Insider and Head of Strategy at NewsCred, a leading content marketing software platform.
Jeff Bullas is a blogger, author, strategist and speaker. He has been recognized by Forbes, Inc., Huffington Post, Social Media Examiner, LinkedIn, and others as an authority in digital marketing, content marketing and social media marketing.
Joe Pulizzi is the founder of Content Marketing Institute and Content Marketing World. He is author and co-author of several books including “Epic Content Marketing,” “Managing Content Marketing” and “Content Inc.” He also runs two podcasts on content marketing on iTunes: Content Inc. and PNR: This Old Marketing with Robert Rose.
Jay Baer is the founder of Convince & Convert. He is author of “Youtility: Why Smart Marketing is About Help Not Hype” and “The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.” He also runs the Social Pros Podcast on iTunes.
Ann Handley is the Chief Content Officer of MarketingProfs and co-founder of ClickZ. She is also the author of “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” and “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More That Engage Customers.”
Lee Odden is the founder of TopRank Marketing. He is author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.”
Conversion Rate Optimization Experts
If you are driving traffic to a website that is not optimized for conversions, then you are likely throwing all of your marketing dollars down the drain. Here are some of the top recommended experts in conversion rate optimization.
Angie Schottmuller is an inbound marketing thought leader skilled at wielding magnetic content optimized for search, social, conversion and mobile.
Peep Laja is the founder of ConversionXL. He is author of “How to Build Websites that Sell: The Scientific Approach to Websites”; “Master the Essentials of Conversion Optimization: Experts’ Approach to Optimization”; and “How to Persuade People: Hidden Secret Mind Tricks.”
Chris Goward is the founder of WiderFunnel, the full-service marketing optimization agency that pioneered landing-page and conversion-rate optimization methods. He is author of “You Should Test That: Conversion Optimization for More Leads, Sales and Profit.”
Brian Massey is the Conversion Scientist at Conversion Sciences, the agency whose conversion optimization process will generate more sales from your website. He is author of “Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.” He also runs the Conversion Scientist podcast on iTunes.
Oli Gardner is the co-founder of Unbounce, the popular marketing tool that allows marketers to build, publish, and A/B test landing pages without IT.
Craig Sullivan is the Optimizer in Chief of Optimal Visit, helping increase conversion and improve the UX of their multi-channel and multi-platform businesses.
Joanna Wiebe is the founder of Copy Hackers, the home of conversion copywriting.
Tim Ash is the CEO of SiteTurners and founder of the worldwide Conversion Conference events. He is co-author of “Landing Page Optimization.” He also runs the Landing Page Optimization podcast on iTunes.
Rich Page is the founder and principal consultant for Website Optimizer. He is author of “Website Optimization: An Hour a Day” and co-author of “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions.”
Bryan Eisenberg is the co-founder and CMO of IdealSpot. He is co-author of several books including “Buyer Legends: The Executive Storyteller’s Guide”; “Call to Action: Secret Formulas to Improve Online Results”; “The Best Damn Web Marketing Checklist Period”; “Persuasive Online Copywriting: How to Take Your Words to the Bank”; “Always Be Testing: The Complete Guide to Google Website Optimizer”; and “Waiting for Your Cat to Bark: Persuading Customers When They Ignore Marketing.”
Data and Analytics Experts
You can’t expect to do digital marketing without looking at some data to ensure that your strategies are making a positive impact on your bottom line. Here are some of the top recommended experts in data and analytics.
Dan Zarrella is the award-winning social media scientist at HubSpot. He is author of “The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies,” “The Social Media Marketing Book” and “The Facebook Marketing Book.”
Daniel Waisberg is an Analytics Advocate at Google and the Founder of Online Behavior. He is author of the upcoming “Google Analytics Integrations” book.
Annie Cushing is the founder of Annielytics and former VP of Marketing at YourTango.com. She oversees analytics and all reporting efforts for her clients.
Brian Clifton is a measurement strategist, advisor and renowned practitioner of website performance optimisation and former head of Web Analytics for Google. He is author of a series of books on “Successful Analytics” and “Advanced Web Metrics with Google Analytics.”
Eric T. Peterson is the founder and senior partner of Analytics Demystified, a web analytics and optimization consulting firm. He is author of “Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business”; “Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business”; and “The Big Book of Key Performance Indicators.”
Avinash Kaushik is the co-founder and Chief Education Officer for Market Motive and Digital Marketing Evangelist for Google. He is author of “Web Analytics 2.0 and Web Analytics: An Hour a Day.”
Email Marketing Experts
It’s becoming harder to reach your customers through organic search with so many changes to the Google search algorithm. It’s also harder to reach your customers on social media due to the decline of organic reach. This is why your email list is more important than ever. Here are some of the top recommended experts in email marketing.
Tink Taylor is founder and COO of dotmailer and dotDigital Group. He serves as a key and influential member of the UK Direct Marketing Association’s Email Council and also the International Advertising Bureau.
Justine Jordan is the marketing director at Litmus. She organizes the Email Design Conference in Boston and London.
Jordie Van Rijn
Jordie van Rijn is the founder of Email Monday and a email marketing consultant. He was recognized as one of the Top 50 Email Marketing Influencers in 2014 by Cision.
Dr. Dave Chaffey
Dr. Dave Chaffey is the co-founder of Smart Insights. He is author of “Digital Business & E-Commerce Management”; “Emarketing Excellence: Planning and Optimizing Your Digital Marketing”; “Digital Marketing: Strategy, Implementation, and Practice”; and “Total E-mail Marketing.”
Chad White is the Research Director at Litmus, a provider of email creation, preview and analytics tools. He is author of “Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success.”
Loren McDonald is the Vice President of Industry Relations, where he educates clients and prospects on best practices and emerging trends in email, mobile and social marketing and marketing automation. He is author of “Almost Everything You Wanted to Know About Email Marketing.”
Dennis Wakabayashi is the Director of Digital and Social Strategy for the McDonald’s account with Morach Partners.
Mark Brownlow is the founder of Email Marketing Reports, a freelance business writer and speaker.
Pay Per Click Experts
Sometimes, organic tactics are not enough. When you start paying for advertising, the rules change—you have to find the right combination of commercial keywords and conversion-optimized, highly targeted landing pages to get results. Here are some of the top recommended experts in PPC.
Lisa Raehsler is the founder of Big Click Co. She was recognized as one of the most influential PPC experts in 2012, 2013, and 2014 by PPC Hero Blog.
Kim Clinkunbroomer is the Executive Vice President of Paid Search Marketing and a Partner at Philly Marketing Labs.
Matt Umbro is the Senior Account Manager in charge of Community at Hanapin Marketing. He oversees content production for PPC Hero. He also runs the popular #PPCChat Twitter hashtag.
David Szetela is the founder of Clix Marketing. He is author of “Customers Now” and co-author of “Pay-Per-Click Search Engine Marketing: An Hour a Day.” He also runs the PPC Rockstars podcast on iTunes.
Melissa Mackey is Search Supervisor at gyro, the largest independent B2B agency in the world. She is author at Beyond the Paid, a blog on PPC strategy.
Brad Geddes is the Founder of Certified Knowledge, a company dedicated to PPC education & training. He is the author of “Advanced Google AdWords” and the only person selected by Google to conduct the Advanced AdWords seminar series. He also runs the Marketing Nirvana podcast on iTunes.
Jennifer Slegg is a Search Engine Marketing Consultant and regular contributor at the SEM Post. She regularly speaks at Pubcon, SMX, ClickZ and other industry events on search engine marketing.
Larry Kim is the founder and Chief Technology Officer of WordStream. He was recognized as one of the most influential PPC experts in 2013 and 2014 by PPC Hero Blog.
Search Engine Optimization Experts
Search engine optimization touches all aspects of your digital marketing strategy. From the start, your website should be optimized for your top keywords. To ensure your website ranks well for additional keywords, you have to create keyword-optimized content. To help customers find you on social media, you must have keyword-optimized social profiles. Here are some of the top recommended experts in SEO.
Julie Joyce is the owner of and Director of Operations for Link Fish Media, Inc., a link building company based in Greensboro, that specializes in creating custom link building campaigns for clients. She is also a founding member of the SEO Chicks and Avant Greensboro.
Wil Reynolds is the founder of Seer Interactive, a Philadelphia-based SEM/SEO consulting firm that puts equal focus on doing great things for its clients, its team and the community at large.
Michael King is the founder of iPullRank and leads teams covering consumer insights, content, social strategy, SEO and marketing automation. He is a regular speaker at SEO industry conferences including SMX East, SearchLove NYC, Seattle Interactive, SMX Israel, SMX West, SES New York, LinkLove London, SMX Advanced and MozCon.
Ann Smarty is the Community and Brand Manager of Internet Marketing Ninjas and founder of MyBlogU, a collaboration network for creating epic content. She is a contributor for Search Marketing Standard magazine, a premium online marketing publication delivered via print.
Danny Sullivan is a Founding Editor of Search Engine Land. He serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series.
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales.
Rand Fishkin is the founder and former CEO of Moz. He is co-author of “Inbound Marketing and SEO: Insights from the Moz Blog” and “The Art of SEO: Mastering Search Engine Optimization.”
Social Media Marketing Experts
Social media is an important part of your business’s branding. You can use it to connect with your potential customers, current customers and brand advocates. You can use it to show the human side of your brand. And, of course, you can use it to promote your content, your products and your services. Here are some of the top recommended experts in SEO.
Sandi Krakowski is the founder and president of A Real Change International, Inc. and Sandpaper Tablet, Inc. She is author of “#BeMore” and “Read Their Mind: How to Hear What the Marketplace Wants and Build a Huge Business.”
Peg Fitzpatrick works with Guy Kawasaki on social media marketing strategy and is the director of digital marketing for Kreussler Inc., covering the online brand management and as well as traditional marketing. She is co-author of “The Art of Social Media: Power Tips for Power Users.”
Andrea Vahl is a social media consultant and speaker who is passionate about helping small businesses understand and leverage the power of social media to actually grow their business. She is co-author of “The Facebook Marketing All-in-One for Dummies.”
Pam Moore is CEO and co-founder of Marketing Nutz, a full service digital marketing, experiential branding agency based in Orlando. She has been recognized by Forbes as a Top 10 Social Media Power Influencer.
Rebekah Radice is a social media strategist, speaker and digital marketing specialist, the Chief Experience Officer of Imagine WOW, a digital marketing agency. She is co-author of “Fire Up! Taking Your Life and Business to 11.”
Mari Smith is one of the world’s leading social media thought leaders, widely recognized for her Facebook marketing expertise. She is co-author of “The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web and Facebook Marketing: An Hour A Day.”
Viveka von Rosen
Viveka von Rosen is the CEO of Linked Into Business and co-founder of LinkedProspecting. She is author of “LinkedIn Marketing: An Hour a Day.”
These are not, by any means, the only digital media experts and thought leaders out there. This list could go on and on and on. If you want to find more experts in a particular area of digital marketing, you can do so by logging into LinkedIn, visiting the profiles of people mentioned above and looking at the People Also Viewed column at the right of their profile. You will find up to 10 more suggested people who have similar expertise. Enjoy!
Some great pros I was not aware of.
Amazing how big the internet can be and how many guys are playing this game right.
Great list Kristi.
@LaShawnda Glad you liked the list! :)
And I would add Kristi Hines to this list! The hardest part is picking a category for Kristi because she knows so much about each of these things :) Thanks so much Kristi - you rock!
@AndreaSodergrenVahl Thanks Andrea! :)
@Pavan_Belagatti That's great Pavan! :)
Thanks for including me Kristi!
You guys should make a Twitter list with everyone on it, so people can follow everyone more easily.
@oligardner That's a good idea Oli! :)