A Social Media Blog For Business

Resources for social media advertising & paid social

November 25, 2020 — In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising… Read More

Consumer Goods • Intermediate • Retail • Social Listening • Social Media Content • Social Media Strategy • Social Media Trends

Think big, shop small: How to rev up your small business holiday marketing strategy

November 24, 2020 — The events of 2020 have been far from kind to small businesses, with some reports estimating… Read More

Intermediate • Leadership • Social Media Strategy

The work isn’t done: Make brand activism more than a moment

November 18, 2020 — “Believe in something. Even if it means sacrificing everything.” Nike and Colin Kaepernick said that in… Read More

Beginner • Diversity, Equity & Inclusion • Social Media Strategy • Video • YouTube

Video accessibility: How to add YouTube subtitles to your videos

November 12, 2020 — When creating and sharing videos, you want to make sure your content can be consumed by as many people as… Read More

Expert • Intermediate • Marketing Disciplines • Social Media Content • Social Media Engagement • Social Media Strategy

How to write a white paper that inspires a year-long content strategy

November 11, 2020 — When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven… Read More

Expert • Intermediate • Social Listening • Social Media Analytics • Social Media Strategy

Branded keywords: Why they matter and how to track them

November 9, 2020 — Chances are you’re familiar with the concept of monitoring keywords. From ranking in search results to figuring out how customers… Read More

Beginner • Marketing Disciplines • Review Sites • Social Listening • Social Media Strategy

What is local SEO and how to improve your local ranking

October 29, 2020 — Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be… Read More

Beginner • Marketing Disciplines • Social Listening • Social Media Content • Social Media Strategy

For Halloween 2020, old traditions get a new look to accommodate the pandemic

October 28, 2020 — Like most big events this year, Halloween 2020 is going to look different from years past. As… Read More

Social Media Advertising • Social Media Content • Social Media Publishing • Social Media Strategy

Your guide to social media targeting via Sprout Social

October 26, 2020 — These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that… Read More

Branding & Creative • Instagram • Intermediate • Social Media Content • Social Media Strategy

Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority

October 20, 2020 — On Instagram, first impressions are everything. It’s why influencers spend so much time curating their grids and ensuring every post… Read More

Beginner • Social Media Strategy • YouTube

YouTube hashtags: How to use hashtags to increase video views

October 19, 2020 — You’ve used hashtags on platforms like Twitter, Instagram,… Read More

Intermediate • Social Media Analytics • Social Media Engagement • Social Media Strategy • Social Platforms

What is brand monitoring and why is it important?

October 15, 2020 — Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more… Read More

Beginner • Community Management • Employee Advocacy • Intermediate • Social Media Content • Social Media Engagement • Social Media Strategy

How to start a brand ambassador program from scratch

October 14, 2020 — You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies… Read More

Beginner • Intermediate • Social Media Content • Social Media Strategy

A guide to content ideation & development

October 8, 2020 — There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think… Read More

Agency • Intermediate • Leveling Up • Marketing Disciplines • Social Media Strategy

#AgencyLife in the new year: 6 client retention strategies to help your agency grow

October 7, 2020 — Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of… Read More

Intermediate • Leveling Up • LinkedIn • Social Media Analytics • Social Media Strategy • Sprout in Action

Integrating organic and paid for a powerful LinkedIn social media strategy

September 30, 2020 — A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the… Read More

Social Media Strategy • Twitter

4 Benefits of Twitter for business

September 30, 2020 — Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover… Read More

Beginner • Intermediate • Social Media Strategy

How to use Snapchat for business in 2020

September 29, 2020 — When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Read More

Social Media Content • Social Media Strategy

Five stats to improve your 2021 marketing strategy

September 14, 2020 — Any social media manager will tell you part of the job is learning how to deal with and adapt to… Read More

Social Listening • Social Media Strategy

How social listening benefits your organization at four levels

September 9, 2020 — It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social… Read More

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