Social media crisis plan: What to do when things go wrong
March 31, 2020 — If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big… Read More
Social Strategy
Social media SWOT analysis: what it is and how to do it
March 24, 2020 — If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities… Read More
4 ways to advance your agency with your social media strategy
March 19, 2020 — Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing… Read More
Essential Sprout features to help your brand maintain connection in an uncertain time
March 17, 2020 — During times of uncertainty, social media is the first place that people go to share opinions, look for answers or… Read More
How to perfect your product launch on social media
March 4, 2020 — Do you know what a successful social media product launch looks like? If not, now’s the perfect time to figure… Read More
What brands are missing by sleeping on TikTok
February 24, 2020 — Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. Read More
Always On: 4 ways I secure resources for social every day, with Moment’s Brian Cason
February 21, 2020 — Moment positions itself as “the outfitter of photographers and filmmakers.” The company hit the scene in… Read More
Social media changes in 2020: How to stay prepared
February 6, 2020 — For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Read More
How to use social listening tools for business-wide success
February 5, 2020 — Social media is the world’s largest and most transparent focus group. Social listening… Read More
Hashtag Marketing Tactics That Actually Work
January 27, 2020 — With social network updates happening faster than you blink, using hashtags to raise brand awareness is not as easy as… Read More
6 standout social media marketing examples to inspire your strategy
January 20, 2020 — There are so many different ways to see success on social media. With a plethora of platforms and strategies to… Read More
5 ways to build a better reputation online with reviews
January 16, 2020 — Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences,… Read More
The most important social media metrics to track
January 10, 2020 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More
Always On: 4 ways I understand our audience better every day, with Twitter’s Lindsay Bruce
January 8, 2020 — Twitter Business content team members wear many hats. Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness… Read More
To Tweet or not to Tweet? Engaging with the Netflix Tweet, #AdsThatShouldBePulled & other Twitter trends
December 18, 2019 — When the Hallmark Channel made the decision to pull several Zola commercials featuring a same-sex couple… Read More
How to build an effective influencer marketing campaign
December 11, 2019 — Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our… Read More
Always On: 4 ways I connect social and business strategy, with prAna’s Brittany Sheppard
December 6, 2019 — Before Social Media Lead Brittany Sheppard joined the team at prAna, the brand hadn’t invested much… Read More
How 4 brands optimized their social strategy with Sprout
December 4, 2019 — Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s… Read More
10 ways to navigate an extra serving of holiday table talk (with social data)
November 26, 2019 — Thanksgiving is the perfect opportunity to gather, catch up and celebrate with friends and family over a hearty meal. And… Read More
How to edge out your competition with market research
November 21, 2019 — Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened… Read More