How to bring the in-store experience online with social: An interview with Philz Coffee
June 30, 2020 — Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being… Read More
Social Strategy
How the University of Newcastle uses Sprout to power their full funnel marketing strategy
June 29, 2020 — These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Read More
A crash course for new marketing leaders overseeing social media
June 25, 2020 — Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear:… Read More
How to manage multiple Twitter accounts easily
June 22, 2020 — There may come a time in your social media career where you look at your brand and wonder, “Is it… Read More
What social teams can learn from internal communications about effective COVID-19 messaging
June 18, 2020 — If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many… Read More
GDPR and social media: What marketers need to know
June 15, 2020 — Is there a link between GDPR and social media? The short answer is a resounding “yes.” Chances are you’ve heard… Read More
What to do with your 2020 social strategy now
May 29, 2020 — 2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As… Read More
The social media marketer’s guide to YouTube marketing
May 26, 2020 — With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an… Read More
What’s next? 10 actions every social marketer needs to take today
May 18, 2020 — Pivot, iterate, adapt. Marketers all around the world have had to embrace these actions as they learn about what’s next… Read More
A look ahead: Examining the shifts in the COVID-19 conversation
May 18, 2020 — For brands and consumers alike, a return to normal is unlikely to occur any time soon. As of May 5,… Read More
Social media and politics: 10 best practices for campaigns to know
May 6, 2020 — Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens… Read More
The most important social media metrics to track
May 6, 2020 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More
6 standout social media marketing examples to inspire your strategy
May 6, 2020 — There are so many different ways to see success on social media. With a plethora of platforms and strategies to… Read More
Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events
May 4, 2020 — In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking… Read More
Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology
April 30, 2020 — As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain:… Read More
What to do when your content stalls
April 28, 2020 — Just like life, social media strategies have ups and downs. If you’ve been chugging along, outperforming benchmarks, garnering high engagement… Read More
How to remain agile when your priorities shift
April 21, 2020 — In the wake of COVID-19, social media managers have had to reevaluate their strategies and content plans to account… Read More
University branding: How to build your school’s brand on social media
April 20, 2020 — Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is… Read More
6 Social media tips for banks and financial institutions
April 16, 2020 — The best marketers are those who can make some of the most mundane subjects come to life. How do you… Read More
The essential guide to YouTube ad campaigns
April 15, 2020 — With 78.8% of marketers considering YouTube as the most effective platform for video marketing, there’s no… Read More
