Always On: 4 ways I secure resources for social every day, with Moment’s Brian Cason
February 21, 2020 — Moment positions itself as “the outfitter of photographers and filmmakers.” The company hit the scene in… Read More
Social Strategy
Social media changes in 2020: How to stay prepared
February 6, 2020 — For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Read More
How to use social listening tools for business-wide success
February 5, 2020 — Social media is the world’s largest and most transparent focus group. Social listening… Read More
Hashtag Marketing Tactics That Actually Work
January 27, 2020 — With social network updates happening faster than you blink, using hashtags to raise brand awareness is not as easy as… Read More
6 standout social media marketing examples to inspire your strategy
January 20, 2020 — There are so many different ways to see success on social media. With a plethora of platforms and strategies to… Read More
5 ways to build a better reputation online with reviews
January 16, 2020 — Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences,… Read More
The most important social media metrics to track
January 10, 2020 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More
Always On: 4 ways I understand our audience better every day, with Twitter’s Lindsay Bruce
January 8, 2020 — Twitter Business content team members wear many hats. Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness… Read More
To Tweet or not to Tweet? Engaging with the Netflix Tweet, #AdsThatShouldBePulled & other Twitter trends
December 18, 2019 — When the Hallmark Channel made the decision to pull several Zola commercials featuring a same-sex couple… Read More
How to build an effective influencer marketing campaign
December 11, 2019 — Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our… Read More
Always On: 4 ways I connect social and business strategy, with prAna’s Brittany Sheppard
December 6, 2019 — Before Social Media Lead Brittany Sheppard joined the team at prAna, the brand hadn’t invested much… Read More
How 4 brands optimized their social strategy with Sprout
December 4, 2019 — Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s… Read More
10 ways to navigate an extra serving of holiday table talk (with social data)
November 26, 2019 — Thanksgiving is the perfect opportunity to gather, catch up and celebrate with friends and family over a hearty meal. And… Read More
How to edge out your competition with market research
November 21, 2019 — Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened… Read More
Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson
October 29, 2019 — Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative… Read More
‘Tis the season: Retailers can expect 40% more social messages this holiday season
October 29, 2019 — With today’s consumers on the go, it’s no wonder shopping is becoming more digital and social than ever before. Read More
The guide to winning social media for law firms
September 26, 2019 — For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and… Read More
How to do keyword research for SEO and beyond
September 17, 2019 — It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t… Read More
How to deliver brand authenticity & create connection on social (with free download)
August 28, 2019 — Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A… Read More
9 essential social media management tools for marketers
August 15, 2019 — If you’ve been in the industry for a while, you’ll know that social media management is no joke. From planning… Read More