Initial launch partners include Japan’s largest telecom company NTT Docomo, national retailer Lawson, and Warner Entertainment Japan.
The microblogging service has seen impressive growth in Japan, even managing to break into the mainstream — which is difficult considering the country tends to prefer domestic services. Twitter’s appeal was validated last year when Mixi — Japan’s leading social network — announced an advertising partnership with Twitter.
The expansion is great if you have an international presence. Twitter Brand Pages can help show off a more human side of your company while helping you stand out among the rest of its user base. However, keep in mind that to be eligible, you must have already spent at least $25,000 on Twitter ads.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.