This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news.

5 Social Media Infographics That Will Change the Way You Think


One of the most powerful creations of our highly connected world is the infographic. These combinations of images and text are incredibly popular in online communications. We sometimes publish them here on Sprout Insights, including a recent contribution by Katie Holland of McDonald’s USA about how the fast food chain uses Sprout Social.

Social media is a regular subject of infographics, and some of these powerful images contain essential insights that can influence your business and your online operations. The following social media infographics present data on issues like the popularity of different networks, to preparing your team to best use those networks. Take a look and draw inspiration from the data where you can. [ Read More… ]

Twitter Success Story: Scott Lazerson Is a Master of Connectivity

Twitter Tip TuesdayIt’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy.

Last week, we’re profiled the Twitter Success Story of New York PR firm, Candis Communications. We told how its owner, Will Candis, leverages his localized knowledge, and extensive research skills, to craft highly targeted marketing messages for his clients.

This week, we continue with the theme of how an individual’s successful Twitter strategies can affect the success of his or her clients. In this case, we’re profiling how Scott Lazerson, a Utah based strategic relationship consultant, leverages his vast network of contacts and celebrities for the benefit of others.
[ Read More… ]

How to Ensure a Consistent Social Media Voice Throughout Your Company

How to Ensure a Consistent Social Media Voice Throughout Your Company

Whether you manage social media across a small business or a large enterprise, getting everyone on the same page can be a challenge. It’s easy for your employees to get into their own grooves and forget they’re working with multiple people within the same brand umbrella.

In order to position your brand in a professional manner, you need to get everyone on the team using the same voice to create a consistent brand image. Have open lines of communication with your company’s social evangelists, document your findings, and continue to meet and refine your social media voice. These tips, along with the those outlined below, are the keys to spreading your brand’s cohesive voice across your social networks and within your own company. [ Read More… ]

How to Build a Killer Branded Content Publishing Team

How to Build Your Content Marketing Team

Branded content is an amazing marketing tool any business can leverage, and consumers are more willing than ever to embrace it. In order to compete in today’s market, being a publisher of your own content is vital, but knowing where to start can be difficult.

Whether it’s hiring a full-time content creator, using your existing marketing team, seeking out freelancers, or partnering with other publishers, there are many different ways to create quality content that fits your brand’s needs. Here are some ideas on how to get your content marketing machine up and running.
[ Read More… ]

3 Brands With Millions of Twitter Followers (And How They Did It)

Brands with Millions of Twitter FollowersWe’ve discussed two of the most popular Pages on Facebook before, now it’s time to turn to Twitter. Here’s a look at three brands that have attracted millions of followers on their respective Twitter accounts: Spanish soccer team, FC Barcelona, Apple’s iTunes music platform, and air carrier, Southwest Airlines.

Each of these brands has leveraged the features of Twitter to develop huge followings. While things like the number of followers is certainly not the only way to measure success on social media, the strategies these three companies have employed show an understanding of how to best use Twitter to serve an audience. No matter how big your audience currently is, these approaches could help your company build a stronger presence on Twitter.
[ Read More… ]

Spotlight on Startups: Saverr Saves You Money With Custom Coupons

Spotlight on Startups - SaverrAt Sprout Insights, we comb the web to bring you the most up-to-date and actionable resources on how to use social media to grow your business.

To that end, we’re pleased to present the Sprout Insights series Spotlight on Startups. We’ll find the most innovative, useful startup companies out there, get the inside track on what they’re doing, and tell you how you can leverage their products and services for your own business.

This week we’re pleased to cast the spotlight on Saverr — a grocery receipt couponing app, headquartered in Cambridge, MA. [ Read More… ]

6 Habits of Highly Successful People Using Social Media for Sales

6 Habits of Highly Successful People Using Social Media for Sales
Social media has revolutionized how companies handle sales responsibilities. The traditional approaches to reaching out to new customers have been upended in many ways as business communication becomes increasingly social, with sales teams and social media managers working together in a unit to drive customer adoption.

In light of all these changes, sales representatives are faced with a new set of challenges. They need to maintain visibility, work with new tools, and rethink how to close a deal. It might seem like a lot, but the truth is that the fundamentals are the same even as the technology and culture have changed.

Here are some helpful habits that successful sales representatives can develop to get the most out of social media. [ Read More… ]

6 Tips for Planning and Promoting a Successful Event on Facebook

It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business.

With the release of Timeline earlier this year, Facebook has made lots of adjustments, both big and small, to its user experience. From cover photos to adopting a new storytelling approach, most of the new features have all been discussed thoroughly in the tech scene.

However, there is one element of Facebook that has seen extensive alterations, and can be a huge asset for businesses, that hasn’t gotten as much attention. That’s the suite of features known as Facebook Events.

Facebook has changed how members view their invites with the addition of a calendar view. The nuts and bolts of creating and promoting an event has changed as a result. Here are a few suggestions, along with some tips and tricks, that can help make your events more successful. [ Read More… ]

[Image credits: webtreats, GDS InfographicsSuperFantastic, Werkheim,dfbphotos, Saverr, Victor1558, Dan Moyle]