November 30th is Small Business Saturday (#SmallBizSat) — celebrated since 2010 on the Saturday after Thanksgiving, it’s a day dedicated to supporting small businesses, not just the big guys. There’s no shortage of inspiring small businesses using Twitter and Sprout Social, so we’re more than happy to share some big plans Twitter has to help give SMBs an extra boost.
As a Premier Partner of Small Business Saturday, Twitter is offering a free $100 advertising credit to businesses building their presence on the social media platform to prepare for the big day, along with a tool kit filled with tips for writing Tweets that engages followers and a guide to running exclusive promotions as well as how to leverage Twitter’s highly effective ad products. The tool kit is available for download when you register for the ad credit.
Small Business Saturday is part of the Shop Small Movement, which promotes support of small businesses not just around the holidays, but all year long. Now even more than in 2010, it’s clear that one of the best paths to recognition, sales, and customer relationships for businesses of any size is Twitter.
72% of small business followers are more likely to purchase something from a business they follow moving forward.* It’s not difficult or expensive to build that audience, and the return on investment is substantial. Advertising services like Promoted Tweets and Promoted Accounts can give you an extra leg up in building those relationships.
The ad credit is available for any U.S. business with a Twitter account that has not advertised on Twitter before. For some deep insights on using Twitter to build your business, any business can also download @TwitterSmallBiz’s direct response guide to learning the lingo, setting goals, choosing the right products for your campaigns, and writing effective tweets.
*Survey respondents are all self identified followers of SMBs and interact with SMBs on a frequent basis. Marketprobe International / Twitter “Small Businesses + Twitter Study” 2013
[Image credit: Twitter]
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.