Content Marketing Tips-01
  • How To

10 Highly Effective Content Marketing Tips

As a marketing strategist, you might feel like you’ve tried every tactic–including content marketing. While there are several content marketing tips out there, it can be challenging to know what advice to follow, especially if you…

SproutChat6-insights
  • Community Mgmt
  • Twitter

#SproutChat Recap: Social Media in 2016

It’s a new year! While you’ve likely started making personal and professional changes per your resolutions, social media changes all the time. At Sprout Social, we took notice of all the little tweaks we saw in 2015 and…

Top Asia Social Channels-01
  • Community Mgmt
  • How To

Should Your Brand Be on These Popular Asian Social Channels?

With a population of 4.3 billion, Asia represents a booming audience that enterprise brands are continually trying to engage. Out of the latest 100 million users to join Instagram, more than half resided in Asia or Europe,…

Social-Editorial-Calendar-01
  • Advertising

4 Steps for Creating a Social Media Calendar

If you’re not taking the time to plan your social media calendar in advance, you could find yourself scrambling to find something to share. This is a big problem because sharing quality content across your social channels is…

Year In Review-01
  • Advocacy
  • Product Updates
  • Team Sprout

Key Milestones: Sprout’s 2015 Year in Review

2015 was a busy year for Sprout Social. We celebrated 16,000 customers, published over 48 million messages, expanded our social network integrations with Instagram and debuted Bambu—a new employee advocacy tool. As we move forward with…

Twitter Mentions Track and Find-01
  • How To
  • Twitter

Twitter Mentions 101: Tracking and Finding

Tracking what’s being said about your company on Twitter is one of the most important aspects of social media marketing. Research from Maritz and Evolve24 found 83% of customers who made a complaint about a business on…

Tumbler for Business-01
  • Tumblr

Do People Still Use Tumblr for Business?

With more than 200 million blogs publishing 80 million posts per day, Tumblr is one of the most widely used social platforms in the world. While there’s tremendous success stories attached to the network, Tumblr…

Find Valuable Social Events-01
  • Community Mgmt
  • How To

Finding the Most Valuable Social Media Events for 2016

One of the most exciting things about working in social media is that the industry is always evolving. Conferences are great opportunities to learn about emerging networks, new strategies and consumer behaviors, and there are…

social media trends 2016 header image
  • Community Mgmt
  • Customer Care

6 Social Media Trends That Will Take Over 2016

For social marketers, 2015 was an exciting year. New platforms, software and consumer preferences brought about a host of changes and opportunities. As a result, social media—and subsequently your strategy—has evolved and will continue to…

Instagram-apps-for-business-01
  • Instagram

Using the Instagram Suite of Apps for Business

With over 400 million monthly users, Instagram is quickly proving itself as a powerful platform for brands. But, as more and more advertisers launch campaigns on the platform, how can your organization stand out and continue…

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