LinkedIn is on a roll this week, giving businesses the opportunity to track how content is performing with new analytics support for Company Pages.
Starting today, you can use analytics to find out which of your LinkedIn posts are driving the most engagement. You’ll have access to engagement details for each post, including the total number of impressions, clicks, and interactions.
This provides whoever is running your Company Page with more information about what type of content is most effective with your audience. You’ll also find follower demographics, including how they came across your page.
Additionally — and this is really helpful if you have key performance targets to hit — ‘How You Compare’ will rank your Company Page against that of other businesses in a similar industry. This could be a good way to keep an eye on the competition.
The new suite of tools is available to admins from the secondary menu bar located on your Company Page. By default the page will show all of the posts sent out over the last 15 days; however, a drop-down menu can be used to change the date range.
LinkedIn’s timing couldn’t be better — the company recently launched Sponsored Updates, which let businesses pay to promote updates to a much broader audience. Now if you choose to experiment with the ad unit, you’ll be able to get a much better idea of how successful they are with the new analytics suite.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.