With over 400 million monthly users, Instagram is quickly proving itself as a powerful platform for brands. But, as more and more advertisers launch campaigns on the platform, how can your organization stand out and continue making an impact? Differentiate your brand from competitors and build a more compelling customer experience with Hyperlapse, Layout and Boomerang—Instagram’s growing suite of supplementary apps.
While individual users have widely adopted Instagram’s suite of apps to create and distribute unique content forms, it’s still uncommon to see time-lapse videos, photo collages or GIFS from brands. Businesses that are willing to leverage these apps and invest in the additional production effort these content types require have the opportunity to increase audience engagement and gain followers. Download these Instagram apps for business, and begin applying their offerings to your brand’s Instagram strategy. Get started by familiarizing yourself with each app’s content capabilities and best practices.
Speed up Videos With Hyperlapse
The Hyperlapse app allows brands to create quick, high-quality time-lapse videos on a mobile device. One of the key benefits of using Hyperlapse is the built-in stabilization technology to ensure videos aren’t shaky, making them enjoyable to watch and less prone to human error.
Hyperlapse Is Best Used to:
- Share how a product is used and showcase tips on how to use it more effectively.
- Give a tour of your offices or highlight events in your city.
- Make an announcement about new products and services.
- Cover a company event or party.
- Showcase what’s happening behind the scenes.
- Illustrate a step-by-step process related to your product.
Businesses can leverage Hyperlapse to amplify their brand voice and highlight their point of difference. Cosmopolitan Magazine did this with a quick tour of its offices, while Footlocker used Hyperlapse to unbox a pair of Kobe 9 ‘Bright Mango’ Nikes ahead of the product’s launch.
With Hyperlapse, Taco Bell announced its new sauce packaging. The fast-food chain created a quick, time-lapse video that showcased each sauce and its level of hotness.
Given the 15-second time limit on Instagram videos, without Hyperlapse, Taco Bell probably wouldn’t have been able to feature as many new sauce packets.
Tell a Bigger Story With Layout
Layout is a tool for adding multiple images into a singular Instagram post. The supplementary app streamlines the steps from content production to distribution by enabling brands to create a photo collage of up to nine photos for immediate sharing. You can add images to a Layout post by taking a photo within the app or by adding images from your phone’s gallery into the app. Whether you’re using the mirror effect or the variety of custom options, Layout is designed to flex your brand’s creative muscle with ease and is best used to tell a cohesive, in-depth story about your brand and its offerings.
Abercrombie & Fitch used Layout to provide its audience with a behind-the-scenes look at the steps in its design process. By including three step-by-step photos in one Instagram post, the brand was able to tell a more complex story and provide its audience with additional context.
Develop GIFs Specifically for Instagram With Boomerang
Until Instagram launched Boomerang, GIFs weren’t supported on the platform. GIFs are a widely popular form of content shared across nearly every social channel. The goal of Boomerang is to resolve the two biggest challenges of creating GIFs: time and tools. The app was also likely released to help the platform compete for younger audiences that heavily index on Snapchat, PHHHOTO and Vine.
Use Boomerang to loop accessible, one-second videos that highlight what sets your brand apart from its competitors. Experiment with the app by publishing content suited to this ultra-short video format.
Refinery29 created its brand logo out of glitter and brushed it away with a person’s hand to incorporate motion into its content on Instagram with Boomerang.
Start to distinguish your brand’s visuals on Instagram by investing in Hyperlapse, Layout and Boomerang. Determine which app best aligns with your message, and use it to integrate different formats of content into your brand’s Instagram strategy.
Brian Honigman: Brian Honigman is a content marketing consultant and the CEO of Honigman Media, a content consultancy offering both content strategy consulting and content production services. He's a regular contributor to Forbes, the Wall Street Journal and others. Find him on Twitter @BrianHonigman.