Research has shown that many users follow businesses on social media, and check-in applications in particular, in order to find deals on the products and services they buy. Foursquare offers a range of Specials designed to attract those customers, reward them for checking in, and maintain their loyalty to your brand.
Refer to our related article How to Create Foursquare Specials for details on the types and benefits of Foursquare Specials that are available.
How Foursquare Users Find and Redeem Your Specials
There are few ways your existing and potential customers can discover your specials. First of all, when someone has the Foursquare application open to check in to a venue, chances are he or she will start by clicking on the large “Check In” button in the main navigation. This will automatically provide a list of nearby locations on Foursquare. An orange “Special” icon below the business name indicates that the venue has a current Foursquare Special.
Once someone has found your location in the list of nearby places, he or she will have to click on the business name in order to check in. If you’ve got a special set up for your business, there will be a large orange “Special Here” button at the top right of the venue page. The Foursquare member can click the orange button and see the details of your Foursquare Special.
While claiming your venue opens up many possibilities for giving out customer incentives, it also unlocks free monitoring tools for your business on Foursquare. Venue statistics offer real-time data on:
- Total daily check-ins
- Most recent visitors
- Most frequent visitors
- Gender of your customers
- What time of day people check in
- What portion of check-ins are also broadcast to Twitter and Facebook
These venue stats can serve as valuable tools to inform adjustments to your specials to better serve your customers.
Now that you know more about the features available for business on Foursquare, are you likely to claim your business and start experimenting with the platform? Or, if you’ve already been experimenting with Foursquare, we’d love to hear about the results.
Jessica McLaughlin: Jessica is a digital media professional in Toronto, Canada with broad experience in web—particularly social media, online communities, content development and blogging. Jessica has worked for many major Canadian broadcasters, including YTV, Food Network, and HGTV.