Marketing is about being pro-active, staying ahead of the curve, being right at the cusp of new developments in technology and society.

But the way consumers interact with the Internet is constantly changing. The biggest innovation recently has been the move away from keyword search browsing and towards social search. Following right behind is the mobile revolution.

Since the advent of Smart Phones, we’ve been bombarded with the idea that mobile is going to change the way we all interact. The early adopters of any new technology are set to be the ones who profit most from it. So, what does your business need to do to get ready for the mobile revolution?

Do People Actually Use Their Phones to Browse?

Yes. In fact, according to “The number of people accessing the mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web within five years.”

Further, considering that 85% of all new mobile devices will be delivered to consumers ‘Internet Ready’ this year, the time for your business to ‘go mobile’ is NOW.

Take Advantage of Free Mobile Platforms

Consider the most popular, social media enabled, mobile platforms that already exist. Do you have a presence on all of these already? Yelp, foursquare, Facebook Places, Gowalla, the list is endless…Developing a profile on most of these platforms takes only a few minutes to optimize and can be a huge opportunity for any brick and mortar business in any industry.

These mobile platforms are crying out for your content. Do the free thing first and build an audience for the release of your mobile content.

Mobile Website or Mobile App?

If you’re just beginning to create your mobile marketing footprint, most experts agree that it’s better to start with a mobile website. That’s because well-designed mobile sites can easily be turned into apps later.

Mobile apps are also somewhat limited in that they aren’t supported across devices. If you’re interested in mass market appeal for your content as most people are, mobile websites are the way to go.

The “Be Everywhere” Philosophy

As Gary Vaynerchuk suggested in his Web 2.0 Keynote in 2008, “it is essential that you connect with people any way you can and as often as you can.”

If you already have a presence on Facebook and Yelp, that’s a fantastic start. Geo-based social networks can make a huge difference in creating foot traffic to your storefront.

But mobile websites will soon become the next big niche in marketing. Why?

Because most people aren’t using mobile websites…yet. If you can stay ahead of the curve, if you can get in now and find a way to spread your content everywhere, you can maintain your edge over your competition and be visible where they are not.

Have a mobile enabled website? A moblie app? Or are you still grappling with getting a Facebook Page? Let us know by leaving a comment below.

[Image credit: David Nestor]