Google vs Bing -  Which Search Engine Should You ChooseIf someone were to ask you to name two search engines, it’s likely you’d mention Google and then, perhaps, Bing. While there’s no question that you need to target your company’s website and other content at search engines, Google and Bing sometimes follow different rules. Which one should you focus on?

Although Bing has its strengths (being owned and supported by Microsoft is one of them), how does it compare to a household name like Google? The following factors will help you decide which search engine to target in your search marketing campaign.

Google is #1

Google is Number 1

By just about any metric you can measure, Google is number one. If you visit Alexa’s Top 500 Global Sites, you will find that Google ranks #1, and Bing ranks #24, based on overall traffic. In fact, Google had over 159 million unique visitors in the month of June. Bing, on the other hand, had a little over 91 million. See the comparison graph at Compete for more details.

Google maintains its top spot in part because it simply has more products than its rivals. Things like Google Analytics, Webmaster Tools, Google Docs, a photo sharing site, and now even the social network Google+ make Google a one stop shop for anyone doing just about anything online. Google has obviously figured out that if you give people any reason to keep coming back to your site, chances are they’re going to keep using your search engine too.

There’s More Advice on How to Rank with Google

Google Has More Weight

If you search “Google SEO tips,” you’ll get 27.2 million results on Google and 5.4 million results on Bing. Search “Bing SEO tips,” and you’ll get 3 million results on Google and 196,000 results on Bing.

Every hour on Twitter, Google is mentioned over 100 times more often than Bing — 9,000 mentions an hour for Google and 78 an hour for Bing. If you extend the search for all-time mentions on Twitter, the gap widens even further, with Google getting 28 million mentions to Bing’s 407,000.

The results are similar for books. For example, if you search for “Google SEO” in Amazon books, you’ll get 658 results — if you search for “Bing SEO,”you’ll get 22 results. Unless an SEO book specifically mentions Bing, the content was probably written with Google in mind.

Google Will Bring You the Most Traffic

Google Brings More Traffic

For this article, we compiled a small sample of analytics for both blogs and e-commerce sites in various industries and then compared the results between the top six search engines — Google, Yahoo, Bing, Search, AOL, and Ask.

The results are dramatic. Google brought in 92% of the total, non-paid, organic traffic, while Bing was responsible for only 7% of the traffic.

There is a catch, though. If your site has been penalized by Google because of bad SEO practices like link buying and spamming, then your site will not do well in Google search and will not receive as much traffic. So, be sure not to do anything that goes against Google’s webmaster guidelines and your website should do okay.

Do you focus strictly on Google, or does your search marketing strategy include other search engines like Bing? Share your thoughts, below.

[Image Credit: DVIDSHUB, Spencer Finnley, daniel-weber, bionicteaching, Marek Stępniowski]