It appears that Facebook is trying to be more transparent about how advertising works on the social network. Today users noticed a link above the News Feed that directs them to a simple breakdown of how and why Facebook shows ads.
The new page emphasizes that ads are shown without giving advertisers access to personal data. In fact, many advertisers use the self-serve Marketplace tool to define a target audience.
The page also educates users about how they can interact with different ads, reminding them that they can choose not to see certain ads by clicking the X in the corner.
The company has received a lot of backlash in the past in regards to new features. On top of that, Facebook advertising has always been a little confusing to users. Just yesterday the social network announced that it plans to start showing Sponsored Stories in users’ News Feeds early next year. It could be a coincidence, but it seems that Facebook is being proactive this time around in hopes to avoid negative reactions to the integration.
This could also benefit advertisers in the sense that your target audience might have a better understanding of why they’re seeing certain ads and encourage more click throughs. To see learn more about Facebook advertising, visit About Advertising on Facebook.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.