Like many things in business, before you can reap the rewards, you must first sow the “seeds”. In order to ripen, flourish, and harvest, though, those seeds must be attended to and not left abandoned. You’ve put a lot of effort into your Twitter activities up to this point. So, before you go in search of another social network to inhabit, nurture the networks, like Twitter, where you’ve already made your business presence felt.
Google+ is so new that nobody really knows exactly where it’s headed — yet. Given the size of Google, its resources, and its importance in the world of search, it’s likely that Google+ is here to stay and that it will eventually become a great place to set up a business profile. Right now, however, Google+ is mostly inhabited by “early adopters”, social media practitioners, but not a lot of traditional customers — at least not unless your business caters to the social media demographic.
To paraphrase a famous quote: “As the customer goes, so goes your business.” Continue to use Twitter, perhaps pay a little more attention to Twitter Lists (they share some similarities to Google+ Circles), and use your customers as a barometer for the social networks you should be using.
Have you jumped the Twitter ship in favor of another social network, or are you staying the course? Share your thoughts below.
[Image Credit: mrlins]