A Social Media Blog For Business

Analytics • Engagement • Intermediate • Marketing • Media & Entertainment • Social Media Content • Using Sprout

Reimagining entertainment and the customer experience with social media

October 21, 2020 — The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those… Read More

Branding & Creative • Instagram • Intermediate • Social Media Content • Social Strategy

Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority

October 20, 2020 — On Instagram, first impressions are everything. It’s why influencers spend so much time curating their grids and ensuring every post… Read More

Analytics • Beginner • Engagement • Intermediate • Social Listening • Social Platforms • Social Strategy

What is brand monitoring and why is it important?

October 15, 2020 — Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more… Read More

Advocacy • Beginner • Community Management • Engagement • Intermediate • Social Media Content • Social Strategy

How to start a brand ambassador program from scratch

October 14, 2020 — You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies… Read More

Branding & Creative • Intermediate • Social Media Content • Video • YouTube

9 tips to get the most from your social media video content

October 14, 2020 — TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average… Read More

Beginner • Intermediate • Social Media Content • Social Strategy

A guide to content ideation & development

October 8, 2020 — There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think… Read More

Agency • Career Growth • Intermediate • Marketing • Social Strategy

#AgencyLife in the new year: 6 client retention strategies to help your agency grow

October 7, 2020 — Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of… Read More

Analytics • Career Growth • Intermediate • LinkedIn • Social Strategy • Using Sprout

Integrating organic and paid for a powerful LinkedIn social media strategy

September 30, 2020 — A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the… Read More

Beginner • Intermediate • Social Strategy

How to use Snapchat for business in 2020

September 29, 2020 — When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Read More

Career Growth • Intermediate • Publishing • Social Media Scheduling • Using Sprout

The lean social team: How Sprout powers efficiency for social marketers and proves their ROI

September 28, 2020 — We’ve all heard the saying, many hands make light work. And yet social media managers, who could definitely use more… Read More

Analytics • Beginner • Expert • Instagram • Intermediate • Social Media Trends

Important Instagram stats you need to know for 2020

August 5, 2020 — Instagram turns a big 10 years in 2020 and it’s safe to say that the social networking app has changed… Read More

Agency • Intermediate • Social Strategy

8 ways to show your clients the value of social in a tumultuous climate

July 30, 2020 — While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly… Read More

Agency • Analytics • Intermediate

How to leverage social data to be a world-class agency

May 13, 2020 — Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to… Read More

Agency • Beginner • Intermediate • Social Strategy • Team Collaboration

Project management tools for social media managers

July 25, 2019 — If you’re like the average social media manager, you’ve got a suite of skills and a set of projects… Read More

Agency • Beginner • Intermediate

How to find a social media marketing agency

June 25, 2019 — If you’re struggling with your social presence these days, you aren’t alone. After all, businesses have their hands full when… Read More

Agency • Beginner • Expert • Intermediate

Recognizing our Agency Partner Founding Members

June 24, 2019 — Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we… Read More

Agency • Beginner • Expert • Intermediate

At Sprout, all agencies are partners

June 17, 2019 — You don’t have to look far and wide at Sprout to see someone that has lived the #agencylife. Across our… Read More

Agency • Beginner • Intermediate • Social Listening

5 social listening services you can offer your clients

March 21, 2019 — Social listening services have been a huge selling point for us lately. More of our clients (and brands in… Read More

Agency • Beginner • Expert • Intermediate • Social Media Trends

All about connection: Sprout’s Agency Partner Summit fosters what it preaches

October 23, 2018 — It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social… Read More

Agency • Beginner • Expert • Intermediate

The Agency Partner Directory: How Agencies & Clients Work Better Together

June 13, 2018 — In my experience working with and for agencies, what rises to the surface during times of challenge is as varied… Read More

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Intermediate

Reimagining entertainment and the customer experience with social media

Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority

What is brand monitoring and why is it important?

How to start a brand ambassador program from scratch

9 tips to get the most from your social media video content

A guide to content ideation & development

#AgencyLife in the new year: 6 client retention strategies to help your agency grow

Integrating organic and paid for a powerful LinkedIn social media strategy

How to use Snapchat for business in 2020

The lean social team: How Sprout powers efficiency for social marketers and proves their ROI

Important Instagram stats you need to know for 2020

8 ways to show your clients the value of social in a tumultuous climate

How to leverage social data to be a world-class agency

Project management tools for social media managers

How to find a social media marketing agency

Recognizing our Agency Partner Founding Members

At Sprout, all agencies are partners

5 social listening services you can offer your clients

All about connection: Sprout’s Agency Partner Summit fosters what it preaches

The Agency Partner Directory: How Agencies & Clients Work Better Together