A study conducted by Outreachr found that 54 percent of websites chose to include Twitter over Facebook on their contact pages.
Outreachr – a London-based social outreach tool – evaluated the social integration of more than 100,000 websites during October.
The company found that over half of websites in the travel, finance, and motor industries favored Twitter. While social plugins for each network were common in other areas of the website, only 35 percent of websites reviewed included an external link to their Facebook Page.
What’s interesting is that research went on to show that nearly 40 percent of Facebook users interact with a brand, while only 25 percent of Twitter users do the same.
Although Twitter users might not interact with your brand as frequently as Facebook users, a study conducted by research firm Chadwick Martin Bailey found that 60 percent of Twitter users are more likely to recommend a brand to a friend after following it.
The study didn’t provide any reasoning as to why these brands left their Facebook Page links off of their contact pages. Generally it’s beneficial to make your social profiles easily accessible to your visitors as it makes you and your brand more approachable.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.