Late last year, Sprout gave your team the ability to visualize and plan its social content with a cohesive publishing calendar. Over the past few months, we’ve been hard at work adding new features to make the calendar an even better tool for your team to collaborate and plan social content and campaigns.
Quickly Identify & Fill Publishing Gaps
The new message volume indicators across the top of Sprout’s publishing calendar provide an at-a-glance, four week view of the amount of content your team has scheduled. The bars help you quickly identify and fill publishing gaps to ensure you have a balanced social content calendar across networks, profiles and campaigns.
Message volume indicators are compiled into four groups, each group representing one week. Individual green bars represent the days within the week you are focusing on. Hover over any green bar within the message volume indicator to see the total number of messages scheduled for that day. Click on any group of volume indicators to quickly jump to that week.
Better Campaign Management With Tags
Sprout users that are already using Message Tagging (Team and Enterprise plans only) from Compose can now leverage those same tags to better visualize their scheduled content on the Publishing Calendar. The updated social media Publishing Calendar navigation bar now includes a toggle to organize your calendar view on Tags or a range of Filter options.
Viewing the calendar with selected tags lets you easily isolate content tied to a specific campaign, brand pillar or strategy. To learn more about how you can use Message Tagging to work smarter and more efficiently, check out this Sprout product guide.
You can also optimize your calendar overview by filtering it based on:
- Network Profile
- Queued Messages (posts scheduled through Sprout Queue)
- Scheduled Messages
Seamless Collaboration Online & Offline
With team tools and workflow management like tagging and Message Approval, Sprout’s publishing suite is truly built for seamless, online collaboration. Still, we understand that it’s necessary to have the ability to download and print your calendar to share it with a manager or client-side contact.
Now, you can easily export the Publishing Calendar into a PDF by clicking the green button. In a few seconds, you’ll have a beautifully designed social calendar that you can print and digitally share with key stakeholders outside of the Sprout platform—a great tool for agency teams.
Whether you’re a small business with big publishing goals, an agency looking for the flexibility to manage multiple client calendars in one place or a global team in need of enterprise social media tools, these recent enhancements to the Publishing Calendar will help you more effectively achieve your goals.
As always, let us know if you have any questions or feedback.
Patrick Cuttica: Prior to joining Team Sprout as Product Marketing Manager, Patrick was an avid Sprout user while managing several brand accounts for a Chicago-based digital marketing agency. When he's not obsessing over all things social media, Patrick can be found playing with his dogs or stand-up paddleboarding—or both!
Hi - your team is truly building the one thing that would keep us around. Sprout is the best but the only reason we still pay is the smart inbox. The publishing calendar could also help. With that said it is literally useless unless it gains the ability to show all posts - even those not scheduled through Sprout. Sprout is SEVERELY limited by the API's of the third parties it works with. There isn't a serious marketer here who is scheduling Twitter or FB via Sprout. It is simply too limited and I doubt that will change (no fault of your own). This whole publishing schedule seems to assume that we all use it 100%. Not ever going to happen (unless 3rd parties open up API's and pigs fly) so please make the publishing tool for the real world.
We really need to be able to see our PAST posted content as well! Please either stop deleting posts from the calendar after they're posted, or give us an archive calendar!
@Val Cowan Hi Val, thanks for the feedback. I can assure you that we are not deleting any posts - we simply have not built the front-end functionality to surface those sent messages on the calendar yet. The good news: incorporating sent messages into the Publishing Calendar is definitely on the roadmap for this year! I don't have a definitive ETA to share, but this is something that you should see in Sprout in 2016.
@Jacob Thanks for the feedback, Jacob! I will definitely share this with the rest of the Product Team.
Hi Patrick, I m still waiting other improvement to allow us to see all the messages in the same calendar: the sent messages and the programmed ones. This will give us a whole picture of the topics published or scheduled so we could have a better balance and avoid reiteration.
Hi @Ryan & @carolasixto - thanks for the feedback. Incorporating sent messages into the Publishing Calendar is definitely on the roadmap for this year! I don't have a definitive ETA to share, but this is something that you should in Sprout in 2016.
@carolasixto An overview of previously sent messages is definitely number 1 on my wishlist for Sprout at the moment, too.