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Facebook Bought Instagram: What Does It Mean for Your Brand?

It’s a familiar story in the business world. A small, innovative start-up gets acquired for a jaw-dropping amount by a behemoth company. In the latest chapter of this story in the social media world, the characters are Instagram and Facebook. Continue Reading…

Social Media Resources for Business: Instagram, Presentations and BYOD

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This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media tools that make a difference.

Check out our articles below to find out more about each one and how they can help you with your social media goals.

And check in every day to Sprout Social Insights for more how to guides and breaking social media news. Continue Reading…

Social Media News You Need to Know: Facebook, Instagram, Google+

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While you’ve been busy updating your company’s Facebook page, keeping your customers up to date through Twitter and posting the latest corporate video on YouTube, we’ve been reporting on the latest in social media news for businesses large and small.

In case you’ve missed any of it, here’s a recap of this week’s breaking stories. We’ve arranged them by category to help you quickly find the news you’re looking for.

Facebook Instagram Acquired by Facebook Facebook Launches Groups Exclusively for Schools Continue Reading…

How to Join Facebook’s Offers Program for Local Business Now

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It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week, we’ll show you a shot-in-the-dark way to get into the Facebook Offers local business program early. Continue Reading…

Send Deals to Customers’ News Feeds With Facebook Offers

This week it was hinted that Facebook Page admins would soon be able to create Offers directly from the publisher. You might not have to wait long as the social network has already begun to rollout Offers.

The system — which was revealed at Facebook‘s Marketing Conference last month — allows local businesses to send discounts and promotions directly to customers through their News Feeds. Continue Reading…