It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll show you how to schedule updates to your Facebook Page like posts, photos, and more to automatically publish at a later date and time.

To do this on Facebook’s own website, just visit your Facebook Page and find the field where you type in your status update at the top of your Page’s Timeline — just like any other post. Enter the content you want to publish, whether it’s a simple text update or some kind of rich media like an image.

Once everything’s all squared away, look to the bottom-left corner of your status update box. You’ll see a little time icon in grey — barely visible! Click it to bring up the scheduling menu

Facebook’s interface for this is actually pretty bad, but it’s at least functional. You have to use separate drop-down menus to select each part of the date and time. Click “Add year,” then select your year. Click “Add month,” then select your month. You’ll then do this for day, hour, and even minute.

It’s a hassle, and a calendar interface would be nice, but once it’s done, it’s done! Just press the big blue button — the one that used to say “Publish” but that now says “Schedule.”

There’s a Better Way, Too

We’d be remiss not to mention that while you can do this with the default Facebook website, our social media management tool Sprout Social is much more powerful for scheduling Facebook (and Twitter) posts with more robust features like team collaboration tools, a scheduled post outbox, recurring posts, and the brand new Sprout Social Queue and ViralPost features, part of an automatic system that takes the guesswork out of scheduling times.

If you’d like to give it a shot, we offer a free trial. Let us know what you think.

Was this tip helpful? Do you have any more ideas for getting the most out of Facebook? Let us know in the comments!

This article discusses Sprout Social, our social media management tool for businesses. To learn about our editorial ethics and our commitment to objective coverage of the social media space, visit our About page.

[Image credit: Evan Hahn]

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