This post is part of our Twitter for Business: Fundamentals Series.
Add Value. Be Useful.
There is no better way to facilitate success with social media than by adding value to your audience.
While adding value can mean a multitude of things depending on the particulars of your business – success is usually defined by the provision of useful information (typically links) with a little humor, generosity and sincerity.
Some businesses can get away with simply pushing their product through their social media channels, replying to inquiries and connecting to next to no one. Surprisingly, many of the companies who employ this approach also have multi-million dollar marketing budgets, and are only just starting to come around to the concept of adding value.
If you’re reading this article, we’re going to assume you don’t fall in the mega marketing budget category (and if you do, let’s just talk on the phone and figure out a strategy that works~!). In absence of that, the best rule of thumb is just to focus on being useful.
Tips on Adding Value to your Twitter Following:
- Post links to relevant information, whether it comes from your company or somewhere else.
- Share interesting bits of information about your business that people might relate to. Not about your products necessarily, but about your employees, accomplishments, etc.
- Ask for feedback from your audience. Customers feel empowered when they are listened to.
- Reach out to people who discuss your business and find out how you can add value to their day.
- Be available. Too often messages to businesses on Twitter and other social networks go unanswered. If you have a presence, your audience will expect that you’re listening.