If early reports are right, Facebook could unveil a new video-ad product in the first half of 2013.

Citing “several industry executives,” AdAge reports that advertisers will have the opportunity to target video ads through Facebook’s News Feed on both desktop and mobile.

In a move that’s sure to annoy consumers, these 15-second ads will play automatically, and on desktop, the ads will expand out of the News Feed and into the left- and right-hand columns.

The controversy doesn’t stop there. Several of the executives AdAge interviewed suspect that advertisers will be able to target these ads regardless of how individuals are connected to the brand, if at all.

At this time, nothing has been confirmed by Facebook, but we’re certain these reports will lead to more backlash from the company’s user base. The social network is already receiving criticism for its new Terms of Service for Instagram, announced yesterday.

We imagine that Facebook will tread carefully if and when it does introduce a video ad product. In the mean time, we’ll keep you updated on new developments as they’re released.

[Via: AdAge, Image credit: Mari Smith]