Managing a Facebook Page, or multiple Pages, can sometimes feel like information overload. Not only do you have to adhere to your brand’s messaging, but you also have to be aware of all the smaller elements that play into your overall strategy — for example, platform-specific rules, feature updates, and asset restrictions.
Facebook isn’t a stranger to change. The social network regularly experiments with new features and updates its existing ones. The introduction of its revamped News Feed in March aimed at emphasizing images, and since then many images added to the platform have become more prominent or received a size increase.
Following last week’s news that Facebook Ads will feature larger photos, the company this week announced yet another substantial size increase. Moving forward, images for page posts containing links will be four times larger on mobile and eight times larger on desktop to help drive fan engagement.
As part of this change, Facebook also made the aspect ratios for images consistent across mobile and desktop. This makes it much easier for designers and social media managers, who used to have to create separate assets for each screen. In a post on its developer blog, the company recommended the following steps to help you optimize your images for this new format.
For the best display on high-resolution devices, use images that are 1200×630 pixels or greater. At the minimum, you should use images that are 600×315 pixels to display link page posts with larger images. Additionally, you should use images that have an aspect ratio of 1.91:1. Try to keep your images as close to this aspect ratio as possible to avoid cropping in News Feed.
And finally, Facebook suggests using the og:image tag to choose the image that you want to share. If you don’t use this tag, viewers can choose the image they want to feature, giving them a chance to select an image that is poor quality. By removing the option, you’re ensuring that only the highest of quality images are being shared alongside your content — this is critical if you want your posts to catch people’s’ eyes as they scroll through their News Feed.
This particular update is aimed at news sites, magazines, blogs, and other media sites, but it can surely impact company blogs. If you’re looking for ways to get the most engaging Facebook experience, we recommend checking out Facebook’s guide on maximizing distribution for media content. There you’ll find more information on the tag mentioned above, as well as tips on how to learn people’s’ sharing habits.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.