YouTube has put a larger emphasis on channel subscriptions over the years, but now the video platform is kicking it up a notch. Today, YouTube launched a set of embeddable subscribe buttons that creators can put on their websites.
The subscribe button will help fans keep track of your videos with just one click. Visitors won’t have to leave your website to log in or confirm the subscription, and it will also display the subscribed channel on your fans’ homepage, regardless of which device they’re using.
Available for both free and paid YouTube Channels, there are three different layouts available for you to choose from. To configure a button, follow the steps on Google’s documentation page. Once your button is ready, all you have to do is copy and paste the code into your website.
Now for the fine print: By using the YouTube Subscribe Button, you agree to the YouTube API Terms of Service. This means that you cannot offer or promote prizes or rewards for clicking on the button; buttons must be fully and clearly visible; and you cannot use a Subscribe Button to track any data about an individual related to his or her actions or browsing activity.
This might seem like a small feature, but more subscriptions will likely keep viewers on the site longer. For most marketers using YouTube, the Subscribe Button could lead to more eyes on your ads as well as your original content. It’ll certainly be interesting to see future studies cover the impact of these buttons on your overall subscription and views counts.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.