Marketers and publishers know that expressing yourself within a confined word count is challenging. And, as the social communication landscape has evolved, many brands have turned to multimedia content—like GIFs and images—to express emotion, add personality and engage with their audiences. For the past decade, Twitter’s 140 character limit has challenged brands and people to communicate and express themselves in new, creative ways.
Today, Twitter updated its platform to allow users to take advantage of additional characters when engaging with followers and publishing media. We’re thrilled about the changes and we’ve updated the entire Sprout platform so you can take advantage of Twitter’s new character count right away.
Say More With Multimedia
Starting today, when writing a new Tweet from Compose or replying from the Smart Inbox, any attached photos or GIFS no longer count towards Twitter’s character limit. Now you can share great visuals with your Tweets and still use the full 140 characters to add personality and context.
Don’t worry, Sprout’s Compose window and Twitter reply screen still make it super easy to add media. Just simply drag-and-drop images and GIFs into Compose.
— Sprout Social (@SproutSocial) June 2, 2016
Say More With DM Deep Links
In February Sprout was among the first to introduce the DM deep link–a seamless way to transition a conversation from public to private on Twitter. This prompt makes exchanges between customers and brands easier. It also simplifies the workflow for customer care agents who want to leverage more character space to resolve an issue or may need to gather private information from a customer, like an email address or confirmation number.
With today’s updates, adding a DM deep link when replying to a Tweet from Sprout will not count toward your 140 character count. Keep in mind that you will only see the Add DM Link button in your Twitter reply screen if you have configured your settings on Twitter.com to allow for anyone to DM your business.
Say More in Retweets
Retweeting is a common form of communication on Twitter. The action demonstrates a validation of another user’s thoughts, opinions or the content they’re sharing. That being said, sometimes the standard Retweet doesn’t quite express your own sentiments as fully as you’d like. That’s why, when Twitter revamped the traditional quote Tweet, Sprout’s Retweet with Comment action was born.
Within Sprout you’re now able to communicate with the full 140 characters when you Retweet with Comment.
Need We Say More?
At Sprout we’re proud to work closely with Twitter to build tools that help businesses better communicate with their customers. As the Twitter platform evolves, we’re committed to keeping pace with the changes and reflecting those updates within the Sprout platform—from the ongoing Direct Message updates (expanding character length, adding images, gathering Customer Feedback) to accessing powerful data and insights. With more room to express yourself, why not get to Tweeting?
Patrick Cuttica: Prior to joining Team Sprout as Product Marketing Manager, Patrick was an avid Sprout user while managing several brand accounts for a Chicago-based digital marketing agency. When he's not obsessing over all things social media, Patrick can be found playing with his dogs or stand-up paddleboarding—or both!