Sprout Blog » Engagement Engagement • Twitter Tweet With Your Target Audience by Don Power on July 24, 2012 It’s Twitter Tip Tuesday — every Tuesday we’ll focus on one Twitter Tip and show you how to integrate it into your social media strategy. This week we suggest that you don’t spend all your time tweeting with your business peers — focus on tweeting with your target audience instead. When people are first starting out on Twitter, they’ll often use Twitter search or the “Discover” feature to find people and topics to follow. There’s also a tendency to search for things they’re most familiar with, such as the businesses they’re in, or the cities from which they’re tweeting. This is not a bad way to get the ball rolling. However, if you’re using Twitter for business, you’re going to need to adopt a more strategic approach to get more business value from the platform. Don’t Spend All Your Time Tweeting to the Converted Let’s say you’re a salesperson. It makes complete sense for you to follow or put other salespeople in Twitter lists for competitive intelligence purposes. But it may not be an effective use of your time to exclusively tweet with this group if you’re neglecting the people you’re actually trying to sell to. Here’s another example you see very often on Twitter. Someone who identifies himself or herself as a social media consultant follows dozens, or even hundreds of other social media consultants. You see that person participating in Twitter chats on the topic of social media. When you look at the person’s tweet stream, it’s filled with conversations with other social media consultants. Wouldn’t it make more sense for that consultant to participate in small business Twitter chats, and engage with small business owners who may actually need social media consulting? Perhaps this sounds obvious. However, sometimes you develop patterns in your behavior that you don’t even realize — until someone else points them out. When these patterns run contrary to your business goals, it’s better to acknowledge the shortcomings and make adjustments sooner, rather than later. So, by all means, continue to tweet organically with whomever you’d like, on what ever topics you like. After all, in order to have an interesting Twitter stream (and one that people want to follow), it’s important to tweet with a wide variety of people on a broad range of subjects. But if you’re using Twitter for business, make sure to devote some quality time and resources tweeting with people and businesses that are in your target audience. Have any great Twitter Tips you’d like to see in Twitter Tip Tuesday? Let us know in the comments, along with where we can reach you if we use your tip! Don Power: Don is the Managing Editor of Sprout Insights. He writes content and edits articles produced by others. Don is also a Social Media Consultant. Professional Speaker, and Author of Twitter for Skeptics.