Gone are the days when you had to rely on local newspapers and advertising agencies to recruit employees. Those these methods are still used, they’re becoming obsolete as more people turn to social networks for their hiring and job finding needs.
Social media, while great for connecting brands with consumers, has also been a valuable tool for recruiters and job seekers. Current studies show that social media use for hiring is at an all-time high with 92 percent of companies using platforms like Twitter, LinkedIn, and Facebook for recruitment.
Although it might be lacking when it comes to referral traffic, LinkedIn is the top dog for social recruitment. The professional social network was used by 93 percent of companies in 2012, which is up from 78 percent in 2010. Rounding out the top three are Facebook at 66 percent and Twitter at 54 percent.
In the infographic below, Staff.com takes a look at some of the benefits that come with using social media for recruitment. For instance, 42 percent of companies said that candidate quality has improved, and 20 percent said that it takes less time to hire using social recruiting.
Twenty-nine percent of all job seekers use social media as their primary tool for job hunting. If you’re currently looking to fill open positions, it’s time to introduce HR to your social team.
Social Media for Recruiting
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.