Facebook yesterday announced the full availability of its new Like and share buttons. Introduced last month, the buttons feature a richer blue background and have contributed to an increase in referral traffic. But during that announcement, the social network also included an update about another content-focused feature: embedded posts.
Launched over the summer, embedded posts make it easier for publishers to add any public post from Facebook to their blog or website. These posts will show any media attached to them as well as the number of Likes, shares, and comments they have. And if that’s not reason enough to celebrate, embedded posts also enable visitors to follow or Like Pages directly from the embed.
In yesterday’s announcement, Facebook stated that it has now made it possible for you to adjust the width of embedded posts on desktop. Although a minor note compared to the button rollout, designers and developers with very specific visions (not to mention dimensions) for their websites will appreciate the added flexibility.
According to the company, you can set the width from 330 to 750 pixels directly in the embed post dialog. On mobile, embedded posts will automatically scale to the width of the container. This ensures the best possible experience for anyone viewing your website or blog from a mobile device — assuming you’ve built a mobile-friendly version.
Embedded posts have pretty obvious benefits for news organizations and other types of media, but they can also come in handy for more traditional businesses as well. For example, instead of citing a post with a hyperlink you can add a bit of imagery to your article with an embed. This would be especially helpful if your post focuses on customer feedback or a support issue.
As a reminder, only public posts can be embedded. To check, hover over the audience selector which looks like a globe icon. If it’s public, just click on the drop-down menu at the top right of the post and select “Embed Post.” From there, the embed dialog will appear and you’ll be able to adjust the post’s width.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.