14 Twitter tools to boost your brand’s marketing in 2025

As a social media marketer, you know that Twitter (now known as X) is a powerful tool for connecting with customers, building relationships and growing your brand. But with so much noise on the platform, it can be difficult to cut through the clutter and get your voice heard. Let’s face it, building a successful Twitter (now X) marketing strategy is no easy feat. Brands need to understand what content your audience loves, what trends aren’t resonating and how to keep your brand image positive.

That’s where Twitter tools come in. There are many tools available that can help you with managing your Twitter account, from scheduling tweets to analyzing your performance. But with so many options to choose from, it can be tough to know where to start.

In this article, we share a comprehensive list of Twitter tools that’ll empower you to manage, track, schedule and elevate your Twitter presence.

Benefits of using Twitter tools

Twitter tools can help you with the following:

1. Scheduling your Twitter (X) posts in advance

Plan and schedule your Twitter posts ahead of time to ensure a consistent posting schedule and reach your audience when they are most active. Twitter tools streamline the process and save time.

2. Tracking your Twitter analytics

Regularly review your Twitter analytics to gain insights into your audience, engagement rates and overall performance. A centralized Twitter tool can deliver the data to identify trends, optimize your Twitter content and measure the effectiveness of your strategy.

3. Growing your Twitter following

Use Twitter tools to implement strategies to attract new followers and grow your Twitter audience. This includes discovering relevant hashtags, engaging with followers and users, running contests or giveaways and partnering with influencers.

4. Managing your Twitter reputation

Monitor your Twitter presence and respond quickly to mentions, comments and messages with a tool that includes social listening and social monitoring capabilities. When you address any negative feedback or criticism constructively and quickly, you maintain a positive online reputation.

5. Engaging with your Twitter audience

Interact with your followers by responding to their tweets, reposting their content and starting conversations. Host Twitter chats, ask questions and encourage discussions to foster a sense of community and build stronger relationships with your audience. With a Twitter tool, you can manage and track all parts of a conversation in a centralized dashboard.

Now that you know the benefits, let’s take a look at some of the best Twitter tools available.

14 best Twitter marketing tools

1. Sprout Social

Sprout Social’s Twitter management tools encompass nearly all the tasks you’d need to accomplish—management, scheduling, listening, monitoring, analyzing and more.

Easily manage multiple Twitter accounts in one place, whether you’re working with multiple brands or locations, or if you have Support accounts to maintain. Publish or schedule your content from one easy-to-use dashboard and measure its performance.

Sprout’s AI-powered analytics provides marketers with actionable insights within the dashboard based on business data. Analyze by AI Assist looks at your social data and gives you important insights so you can modify your social strategy where needed. For example, Sprout can identify the most frequently used hashtags and keywords in your audience’s conversation. It can also highlight significant shifts in brand sentiment and pinpoint spikes in mentions or engagements. Analyze by AI Assist automatically surfaces these insights, saving social media managers time and allowing them to quickly understand their Twitter performance.

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2. Planable

Planable is a social media collaboration and scheduling tool that allows teams to visually plan and schedule their Twitter content in a calendar view. The tool also facilitates team communication and streamlines the approval process with features like commenting and real-time feedback directly within the platform. Planable also offers analytics to help users understand the performance of their Twitter content.

3. Ritetag

RiteTag is a hashtag analysis tool that can help brands optimize their posts by suggesting relevant and trending hashtags that align with their brand. It analyzes hashtag performance in real time and provides instant feedback on hashtag engagement potential, which can help increase visibility and reach. Ritetag also offers features like hashtag comparisons and the ability to track hashtag performance over time. RiteTag is just one tool within RiteKit’s suite, which includes RiteForge for publishing content, Rite.ly for short-link CTAs and RiteBoost for enhancing posts in your current scheduling tool.

4. Audiense

Audiense is an audience intelligence and Twitter analytics platform. It provides in-depth insights into your audience’s demographics, interests and behaviors. It allows users to segment their audience, identify key influencers and understand their social media conversations. With Audiense you can tailor your Twitter content to specific audience segments and identify opportunities for engagement.

5. Tweepi

Tweepi is a Twitter management tool designed to help users grow and manage their Twitter following. It offers features like identifying relevant users to follow unfollowing inactive accounts and cleaning up your Twitter lists. Tweepi also provides analytics on your follower growth and engagement helping you to optimize your Twitter strategy.

6. Circleboom

Circleboom is a follower analysis tool that can help brands clean up and manage their Twitter accounts. With Circleboom, you can identify inactive accounts, spam accounts and fake followers to curate your following and improve your feed. It also offers tools to help manage your Twitter lists and provides analytics on your account activity. The tool also provides Twitter audience insights so brands can make sure they’re generating followers that match their target demographics.

7. Followerwonk

Followerwonk is a great tool for finding accounts to follow and analyzing your existing follower count. It allows users to analyze and compare Twitter accounts based on various factors like location, bio keywords and who they follow. This tool can help you find influencers in your niche, discover potential followers and understand your audience demographics and interests. Followerwonk also provides insights into your followers’ activity patterns and social authority.

8. Keyhole

Keyhole is a tool for gathering insights on your Twitter posts and overall account performance. Get an idea of how many tweets you’ve published in a given time period, the number of engagements they’ve received, likes, clicks, retweets and so much more. It provides real-time data and visualizations to help you understand the reach and impact of your Twitter campaigns and identify trending topics. Keyhole also allows you to track competitor activity and measure the performance of your social media strategies.

9. Trendsmap

Trendsmap is a tool for monitoring conversations on Twitter. Keep an eye on relevant trends so that you can incorporate them into your content or get an idea of when topics are being widely discussed. It provides a real-time visual representation of trending topics and hashtags on Twitter across different geographical locations. This tool allows you to see what’s trending in specific cities, countries or regions. It helps you understand local conversations and tailor your content to different audiences. Trendsmap can be useful for identifying emerging trends and engaging with relevant conversations in real-time. Get alerts based on keywords you’ve set about various topics of conversation so you can be a part of the discussion.

10. Mention

Mention is a tool for monitoring online conversations around your brand, competitors or any keywords across Twitter and other online platforms. It provides alerts in real-time, enabling you to quickly respond to comments and engage in relevant conversations. Mention also helps you analyze sentiment around your brand and identify potential influencers or brand advocates.

11. Daily 140

Daily 140, named for the original Twitter character limit, is a great tool that provides a daily email digest of the Twitter activity from accounts you select to follow. This includes their latest tweets, retweets, likes and the new accounts they follow. It’s a good way to keep up with the activity of specific accounts like industry influencers, competitors or thought leaders without always checking Twitter.

12. Twitonomy

Twitonomy is a great Twitter tracking tool because it offers a ton of information all at once. Gather in-depth analytics and insights into your Twitter activity and that of any other public Twitter account. You can analyze tweets, retweets, replies, mentions and hashtags to understand engagement patterns and identify influencers. Twitonomy also allows you to download data for your tweets, followers and lists for further analysis or archiving.

13. MeetEdgar

MeetEdgar is a social media scheduling tool that allows you to create and schedule a library of evergreen content for your Twitter account. It automatically varies the scheduling and re-shares your updates to maximize visibility and reach. MeetEdgar also includes features like A/B testing for tweets and category-based scheduling to help streamline your social media management.

14. Twitter

While often thought of as a social media platform, Twitter itself offers a variety of built-in tools that can help with social media management. Users can compose and schedule tweets in advance, ensuring a consistent flow of content. To share longer-form content and narratives, Twitter allows users to create threads linking multiple tweets together. Important or evergreen content can be highlighted by pinning a tweet to the top of a profile.

Beyond content creation, Twitter provides basic analytics to track tweet performance and audience engagement through impressions, reach and other metrics. While Twitter’s built-in tools may not be as comprehensive as some third-party platforms, they provide a solid foundation for managing your Twitter presence.

Find the best Twitter tools for your needs

Not every Twitter tool will work for your brand and your team’s needs. Do your research and read through our descriptions of each tool to find the best one for you. Or, take advantage of Sprout Social’s all-in-one Twitter management tool. Get started with our 30-day free trial and see if our solution will work for your brand.