Note: This feature has been deprecated. We have many other awesome ways to track your brand’s digital presence, new and old, though, so check out our other Sprout Social articles.

The articles here at Sprout Insights are written to keep you informed about ways to improve your social media presence. But beyond this publication, Sprout Social has tools that help you track and control that presence.

Knowing what people think about your company is an important component in crafting your social media strategy. Sprout Social has the Brand Keywords feature to track what people are saying about your business or products on Twitter and Facebook, but those networks are only part of your online story. You’ll also want to keep an eye on blogs, news sites, and other content sources besides social media.

For that information, Sprout Social offers Web Alerts. Here’s how you can take advantage of both features to get a full picture of brand sentiment. And remember, if you aren’t a customer yet and want to check out how it works, sign up for a free trial.

How It Works

Once you sign in to your Sprout Social account, click on the “Messages” icon from the top menu to access your Unified Inbox. Select “Web Alerts” from the menu on the left side of the screen. To get started, take a look at the white box on the far right side. This is where you can add the phrases and keywords you’d like to monitor. Just click on the “Add Web Alert” link at the bottom of the box and enter in the words you want to track. You can opt whether or not you want to match the exact phrase you type into the text field.

Enter as many phrases as you want to keep track of across the web. Once the alerts are set up, you’ll see a feed of the alerts in chronological order. You can click the links to open the websites that include mentions of your selected phrases. You can also toggle which phrases appear in the search results feed to get a clearer view of what’s being said on the web about your specific topics.

How Your Teams Can Use Web Alerts

Web alerts can be a huge help to any of your departments that connect to Sprout Social. As with most of the feeds within Sprout Social, you can turn any entry into a task. That means any mention of your company can be shared with the people who most need to know about it.

For example, top-level executives who want to get a sense of what’s being said about the brand can track just the business name, or perhaps their own names — depending on how visible they are in relation to the company. Sales teams may want to be on the lookout for people asking for insights into the company, as well as those seeking advice about the type of products or services supplied by your business.

Technical support and customer service teams can also take advantage of tracking key phrases. Especially after a big product release, they may want to collect any articles that include the product name and the word “review.” Keeping an eye out for the product name with the word “bug” or “problem” could help identify any common complaints, which means the tech team can move to troubleshoot the issue and the service team can respond to people voicing concerns.

Tying It All Together

Sprout Social’s goal is to make it easier for businesses to excel at social media, and many of the features focus on helping to streamline information coming from countless different directions. That’s why the combination of Web Alerts and Brand Keywords are a powerful duo for sorting through the noise to focus on whatever is most important to each of your team members.

Both of these tools are part of the Unified Inbox, which is designed to further keep tabs on activity on your brand’s Facebook and Twitter outposts. It’s a useful hub for any data you may need about your brand’s social media and web interactions. Managing your brand’s image online is a tenuous task, but Web Alerts give you a comprehensive picture of what’s being said about you. Engaging in the online conversation about your company is the first step to getting the reputation that you want.

This article discusses Sprout Social, our social media management tool for businesses. To learn about our editorial ethics and our commitment to objective coverage of the social media space, visit our About page.

[Image credits: Rutger van Waveren, Samuel Mann, turbo.beagle]