Facebook warns that your photo albums, updates, info, and other data will not be carried over to the new Page. Only your friend connections (now converted to Page Likes) and your profile picture will be retained.
Luckily, you don’t have to banish your data to oblivion. Facebook has provided a process by which you can download virtually all of your personal profile data to your local computer before making the switch. Use it, then upload the photos and other info back to the Page manually. It’s a pain, but it’s worth it; personal profiles are not adequate for promoting your business or brand.
Not only that, but unless your business or brand is a real, individual person, using a personal profile to represent it is against Facebook’s terms of service. Continuing to do so could lead to trouble down the road, such as suspension of the profile.
3. You Can’t Undo It
You almost certainly won’t have any reason to unless you’re a celebrity who wants to return to privacy, but once you’ve migrated a personal profile to a business page, you can never reverse that decision. You could create a new personal profile, but you’d have to start over building social connections and data again.
Have you been using a personal profile to promote your business? Has Facebook finally made it possible for you to make the transition to a Page? Share your insights in the comments.
[Image credit: Bengsoon Chuah]
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.